奢侈品和網絡–配適與否?
奢侈品線上行銷的相容性和未來

奢侈品的优点在过去的九十年代通过了好大的变化，从一个单纯的实用品变为奢侈的一种比较纯系实验性质的翻译。|它目击了新新人类的新需求和希望，这个新希望已经不是某些奢侈品的所有权，还是从人们自己的观点出生得高雅的并奢侈的感觉。现代奢侈的意义特别在这几年的困难经济条件中就是怎么化咱们的收益，怎么可以得比普通人好一点的机会。用因特网就是这些机会之一好多的高端公司已经开始了锁定主流和中流市场，为这种的作为因特网充当特好的和最善的宣传品和承销仪器，然而还要来判断变化因特网的基本原则有没有意思。利用因特网的利益和机会我们肯定要面对下面的问题。怎么展出并介绍给咱们的主打品牌，同时保持达不到的和千金的感觉。这本论文的创办者发现这个问题就是很令人着迷。因特网和奢侈的优点之间的区别伟大的，不过上因特网的希望也是未可厚非。所以这本论文的目标是了解奢侈文化到今天通过的变化并建设一种可以用描述未来的奢侈文化的词汇。本论文本着很详细的研究，先给深刻地介绍奢侈文化，电子商务，因特网的须知道的细节和內容。论文里也可以找到好多上面提到话题的经典案例。我觉得奢侈品和因特网合得来，因特网和社会媒体最近变成了必要用的工具。

關鍵字

Corrall1214

並列摘要

The virtue and attribution of luxury have endured numerous changes in the past decades, from a purely functional application, to a strongly individual meaning and shifted to the experiential interpretation of luxury. It witnessed the emergence of new generations with new requirements and wishes, at which stage the major deal of the luxury appeal expresses the category from the customer’s viewpoint, the experience of luxuriousness, rather than the possession of the luxury product. The true value of luxury in the recent, occasionally challenging economic environment, is to have different possibilities of when, where and how to expend our earnings. Penetrating the Internet market is one of the options. Many high-end companies have begun targeting the mainstream or mid-market, searching for growth where the web performs as an optimal advertising and sales instrument. However, the question is whether it is feasible to alter the fundamental principles of the Internet, converting it into a platform for exhibiting and distributing top-premium articles, while maintaining their perception of the unreachable and invaluable? The creator of this thesis found this phenomenon fascinating, since there appears to be a contradiction between the core values of luxury and the Internet, where the reluctance towards moving online has been understandable. Therefore, the purpose of this paper is to comprehend the progression that luxury have went through, and search for description to build a structure for future references. The thesis is based on theoretical framework and begins with a profound comprehension on what specifies luxury as well as the web and e-commerce, accompanied by case studies combining both elements. Luxury and Internet appear to be compatible with each other as the web and social media are indispensable tools these days.

並列關鍵字

Corrall1214

參考文獻

Angela Ahrendts, C. o. (2012, November 29). Burberry CEO Says Most Customers Shopping Online . (B. T. Nicole Lapin, Interviewer)

Berg, M., & Eger, E. . (2002). Luxury in the Eighteenth Century: Debates, Desires and Delectable Goods. . Basingstoke: Palgrave.

Berry, C. J. (1994). The Idea of Luxury. A Conceptual and Historical Investigation. Cambridge: Cambridge University Press.

Bray, D. A., & Konsynski, B. R. (2006). Virtual Worlds, Virtual Economies, Virtual Institutions. Atlanta: Goizueta Business School, Emory University.

Burr, D. (2005). Vision: In the Blink of an Eye. Current Biology Vol 15 No 14, pp. 554-556.

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奢侈品和網絡–配適與否? 奢侈品線上行銷的相容性和未來

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