There are two essays in this dissertation. The fist essay discusses the predictability of aggregate returns and aggregate earnings. The accounting identity of Voulteenaho (2000, 2002) is used to identify the relation between book-to-market ratio, expected returns, and expected earnings. This identity is further incorporated into the estimation system suggested by van Binsbergen and Koijen (2010). The results show that both returns and earnings are predictable and are consistent with accounting identity proposed by Voulteenaho (2000, 2002). The second essay discusses the relation between earnings quality, earnings beta, and cost of equity. By revising the model of Lambert et al. (2007), we argue that high earnings quality will lower the earnings beta, which is the covariance between firm’s earnings news and market’s earnings news. Additionally, as a priced factor, lower earnings beta will cause a lower cost of equity. Empirically, we follow Da and Warachka (2009) to use analyst’s earnings forecast revision to measure the earnings news and construct the earnings beta. The empirical results show that firms with high earnings quality will have lower earnings beta and thereby lower cost of equity. The results also survive most of the robustness checks.