台灣四面環海,除了遠洋漁業之外,長期發展的養殖漁業又因技術不斷進步,而成為重要的產業。特別在運銷通路上,由於有批發市場的運作,創造就業機會以及扶植不少中小型企業。然而歷經了時代的變遷,傳統的漁產批發市場在資訊發達及通訊便捷的時代潮流下,也降低了其存在必要性。海峽兩岸服務貿易協定將開放配銷服務業包含批發、零售及經銷等,對漁產供應鏈以及市場價格都可能產生的衝擊。本研究擬從個別批發商的角度思考因應措施,以及可能無法突破的障礙,進而提供政府部門政策建議,以期能對整個產業結構調整做出具體貢獻。 本文針對一個新成立的漁產批發商進行個案分析,雖然目前營運狀況算稱穩健,但是簽署服貿協定後,面對大陸大型企業之競爭,恐失去競爭力,因此必須積極開發新產品,特別是有安全驗證、甚至有機之漁產品,其次必須開拓更多元通路,包括增外銷的機會。最後,無法規避兩岸經濟整合的趨勢,必須做好與大陸集團合作的準備。然而需要政府提供相關輔導措施,以免錯先機。
Taiwan is surrounded by the sea. Except for Deep Sea Fisheries, fish farming for long-term development is becoming an important industry due to improvement of technology. Especially in marketing channels, Taiwan creates career opportunities to prop up the small-and medium-size businesses because of wholesale market operations. However as the time goes by, the necessity of traditional fish wholesale market has reduced through blooming improvement of information and communication technology. Cross-Strait Service Trade Agreement is going to open service industries including wholesale trade, retail trade and dealer…etc. It will impact to the supply chain of aquatic products and the market price. This study is based on the individual wholesaler perspective to think about the countermeasures and possible barriers. After that, the study can provide some suggestions to the government to adjust the whole industrial structure. This study is focus on a case analysis of a newly formed wholesaler which State of operation is stable. Nevertheless, if Cross-Strait Service Trade Agreement is signed, the wholesaler would no longer be competitive than the enterprises in China. Therefore, the wholesaler should open up new products, especially with secure authentication and organic aquatic products first. After that, the wholesaler needs to expand the market by multiple marketing channel, increase export trade. Finally, we cannot avoid the trend of Cross-Strait economy integration. We must prepare well for cooperating with China enterprise groups. However, we also need the consultants from government for related countermeasures. We would not lose the initiative.