中國官方媒體對中非貿易關係影響研究

The Role of China's State Media in Sino-African Trade

林麗莎(Lisa Marie Kelley)

指導教授 ： 童涵浦

國立臺灣大學/社會科學院/政治學研究所/碩士(2016年)

https://doi.org/10.6342/NTU201602484

摘要

中國人與非洲如何取得對方相關訊息？媒體環境能否加深雙方進行貿易之趨向？研究證明，近年中國官方媒體新華社在非洲推廣活動範圍及次數。大部分貿易研究檢驗物質因素（即經濟、軍事）對國際貿關係之影響。新穎研究成果證明非物質因素，如語言學校之建立、對貿易夥伴在國際上之行為的良好評價，等因素也將會加減貿易流量。本研究項目用實證資料探討新華社對中非貿易之影響。作者運用時間序列統計資料和貿易引力模型，發現每一座新華社分社之建立，與翌年後貿易流量提升存在著正相關的係。流量提升存在著正相關的關係。

關鍵字

中國外交政策 ； 國際貿易 ； 中非關係 ； 軟實力 ； 貿易引力模型

並列摘要

How do Africans and Chinese learn of each other, and does the media environment shape their willingness to conduct trade? Though scholars have documented the rapid expansion of China's state news agency (Xinhua) in Africa, the question of the impact of this expansion on China's bilateral trade relations remains unanswered. Previous trade research focused primarily on material factors' impact on trade, but the relationship between soft power and trade is a burgeoning new area of inquiry. This study examines the overseas expansion of China's state media, in particular the Xinhua News Agency, as one vehicle of soft power projection and evaluates its impact on China-Africa trade flows. This study employs a gravity model of trade and panel data to analyze the influence of China's state media on bilateral trade with Africa, finding evidence that the establishment of a Xinhua Agency branch office is correlated with increased trade flows in the following years.

並列關鍵字

Chinese foreign policy ； international trade ； China ； Africa ； gravity model ； media

參考文獻

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