近年來電子書議題蓬勃發展,電子書具有多元的數位內容,可增進與讀者間的互動。漫畫為最受歡迎的文本之一,擁有龐大讀者群,具有以圖說文的文本特性。然而現階段連結電子書與漫畫為主題的討論並不多,更缺乏結合兩者探討讀者閱讀行為表現及應用效益之實證研究。因此本研究希望瞭解讀者電子漫畫閱讀行為特徵,並透過兩種不同電子漫畫版面形式的操作,實際探討讀者的閱讀理解與閱讀態度。 本研究採用單因子實驗設計,實驗樣本透過立意取樣選取64位大學生,並使用問卷為資料收集工具,問卷內容包含漫畫閱讀行為、漫畫閱讀理解及漫畫閱讀態度。研究結果指出大學生閱讀電子漫畫每月閱讀量約在10本以內,並以在家中閱讀為主。漫畫閱讀主要滿足大學生的愉悅性與宣洩性兩種動機,不分男女學生最常閱讀的漫畫題材依序是動作冒險、輕鬆爆笑以及警探推理類型。而在漫畫內容來源部分,電子漫畫多透過線上漫畫網站免費取得,而紙本漫畫則透過人際管道借閱為主。因此閱讀電子漫畫的主要閱讀裝置均集中在電腦(含桌上型與筆記型電腦),針對電子漫畫的閱讀經驗,大學生最滿意其顯示尺寸與全頁顯示的版面形式,但不滿意使用電腦閱讀時在換頁方式與可攜性上的限制。 在針對電子漫畫版面,使用電子書閱讀器進行實證實驗的結果顯示讀者對電子漫畫之閱讀態度有顯著差異,頁面組的平均分數高於畫格組,在閱讀速率上也較短,呼應大學生使用電腦閱讀電子漫畫時所反應的偏好。但在讀者對電子漫畫之閱讀理解時卻發現以畫格版面閱讀者,在閱讀理解表現顯著優於以頁面版面閱讀者,顯示大學生所偏好的電子漫畫版面形式可能未必能有好的閱讀理解表現,也反應出版面形式的設計除了因應閱讀載具的尺寸與限制之外,也必須考慮讀者的閱讀理解與閱讀行為,本研究建議電子書閱讀器未來在提供電子漫畫閱讀介面時,可考慮針對漫畫內容主題,提供讀者版面形式選擇的選項,以輔助其閱讀。
Recently, the issue of e-book have flourished. The various digital contents of e-book can improve the interaction with readers. Manga which tells stories through pictures is one of the most popular reading material with huge readers. However, there are only few researches to connect the topics of e-book and manga. Furthermore it lacks the empirical studies of the combination between reading behavior and its benefit. Therefore, the purposes of this study are not only to investigate readers’ reading behaviors of digital manga, but also to understand whether the different layouts of digital manga possess influences on reading comprehension and reading attitude. This study was participated by 64 college students through purposive sampling of single factional experimental design. The questionnaire used in this study was consisted of three sections: manga reading behavior, manga reading comprehension, and manga reading attitude. This study's suggests that the college students read less than ten books monthly of both paper or digital manga, and the main reading places are home and campus. The major motivations of reading manga are entertainment and catharsis. Most of the participants including both male and female students prefer to read genres of action adventure, comedy, and detective. The main source of the paper manga is borrowed from other people, while the digital manga is from manga websites. As a result, the main reading device of digital manga is computer and most participants satisfied with its screen size and layout, but not its portability and the way of changing page. As for the layout of digital manga, there are significant differences between the attitude of the readers through the empirical experiment. Participants who read manga with page layout performed better reading attitude and shorter reading time than those who read with panel layout, which shows the preferences of the college students who read digital manga. However, Readers who read with the panel presented positive reading comprehension significantly when reading with page layout. It demonstrates that the college students' preferences of manga layout may not possess the high-quality reading comprehension. Additionally, the design of layout should take reader's reading comprehension and behavior into account, but not only the limitation and size of reading devices. In conclusion, according to the contents of digital manga, e-reader should provide choices of layout to help reading.