透過消費者認知衡量產品設計要素

The Measurement of Product Design Attributes through Consumer Perception

陳浩洋(Haoyang Chen)

指導教授 ： 陳湘鳳

國立臺灣大學/工學院/機械工程學研究所/碩士(2015年)

https://doi.org/10.6342/NTU.2015.01209

摘要

無資料

關鍵字

感性工學 ； 產品情緒衡量 ； 情緒卡片 ； 設計要素的衡量 ； 產品決策 ； 谷歌趨勢

並列摘要

The evaluation of design attributes is an important step in design process. In this phase, in addition to objective needs, subjective needs for a product should also be considered. Two methodologies, Kansei Engineering and product emotion measurement using Emotion Card, have been developed in Japan and the U.S. respectively. They are used to measure the emotional impact of product attributes. However, these methods are confront with the following issues:
i.Because of the cross-cultural influence, both Kansei Engineering and product emotion measurement using Emotion Card need to be validated in Taiwan.
ii.There are heavy burdens for designers to evaluate large amounts of attributes.
iii.It is hard to make decision concerning design attributes using Kansei Engineering or product emotion measurement. As the results of these two methods correspond to several Kanseis or product emotions, the decisions would be mostly based on the designers’ attitudes and knowledge.
This thesis aims to solve the above-mentioned problems. In part A, the first study was to explore the emotions behind each Emotion Card. And the second study was to show that Kansei Engineering and product emotion measurement are effective in Taiwan. In part B, a method using search volume data provided by Google Trend was constructed to evaluate design attributes. And a case study on car styles was conducted to demonstrate the effectiveness of the proposed approach. Finally, Kansei Engineering and product emotion measurement were used to validate the models built by the proposed approach.

並列關鍵字

Kansei Engineering ； Product emotion measurement ； Emotion Card ； Attributes evaluation ； Design decision making ； Google Trends

參考文獻

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