企業的設立基本上是以獲取利潤為主要的目標,為了獲利企業勢必需要推出滿足市場需求的商品。雖然找到足量的市場和足夠的獲利空間,並且切中市場的需求而獲取應得的利潤已經十分不容易。不過競爭者甚至是替代者或供應商可不會任憑廠商在市場上獨佔、獨享暴利,慢慢地相似的產品便會如雨後春筍般的一個一個在市場上出現。 為了讓企業不會成為一代拳王,更要使得企業能夠永續經營,如何加強現有產品的競爭力和脫離競爭者的纏鬥,同時還得兼顧自身的核心競爭力,更要開創出新的市場空間,便需要利用到創新與變革。透過有效的創新與變革模式,企業才能重新獲得生命力。 在產業創新與變革的研究中,S-Curve是常常被用來描繪轉變過程的工具,然而大多都是在討論上市、成長、成熟與衰退等與行銷或財務面向上相關的階段與策略,但是在產品發展過程中創新與變革中的步驟或階段卻鮮少被提及。本研究便是運用一些文獻、研究和市場觀察,提出資訊科技創新變革模式做為架構,同時以近年來發展迅速亦對人類生活影響甚巨的行動通訊科技的發展作為資訊科技創新變革模式的驗證。
The goal of establishing an enterprise is the attainment of profit, and in order to make a profit, products are created in hopes of meeting the demands of the market. Yet, the relentless battle for finding sufficient market of earning revenue surely does not impede competitors and substitutions from sprouting onto the market. In order to maintain sustainability, reinforce the competitiveness of current products, and preserve core competence of the corporation, an enterprise must utilize innovation and reformation. Only through effective strategies of innovation and migration, can an enterprise regain vitality. The S-Curve model is a tool often cited in the study of industrial innovation and migration, though mostly on the discussion of the introduction, development, maturation, saturation and declination; it is rarely cited in the phases of product development. The aim of this thesis is to address a method of innovation and migration for information technology, by using the development of mobile technology as a model.