臺北市食農課程之成效評估

Evaluation of Food and Agricultural Education Program in Taipei

林品緯(Pin-Wei Lin)

指導教授 ： 劉鋼

國立臺灣大學/生物資源暨農學院/農業經濟學研究所/碩士(2018年)

https://doi.org/10.6342/NTU201803779

摘要

2014年9月食安議題爆發後，各行各業都提出食農教育相關的論述。2014年，臺北市長柯文哲提出臺北市田園城市政策後，開始在全臺北的國中小推行食農教育，使得食農教育的實踐場域不只農村，而是拓展到都市及都市中的社區。

實施食農教育三年多來，臺北市教育局與農委會對食農教育有很多評估指標，對於食農教育的評估大多還停留在課程數與參與人數，較少進行上課過後的成效評量，但從農委會對食農教育的目標來看，期望透過食農教育提升學童及消費者對國產農產品的認知與概念，增加國產蔬果、米食加工利用以及選購標章食材的消費。但過往研究多從知識、態度、情意等面向評估，很少進行消費行為改變的衡量，難以回應並檢視食農教育的最終目標─農產品消費。

本篇以臺北市小田園教育計畫及農委會的食農教育目標設計四個主題，進行為期約兩個多月的課程，受測對象為國小3-6年級的學童，樣本分布在臺北市5個行政區的5間國小，共325位學童，研究會於每個課程主題的前後進行問卷研究法，並搭配實驗經濟學的實驗設計，觀察學童真實的農產品採買行為，了解食農教育課程對學童行為的改變，並探討家庭背景因素是否會影響學童的行為改變。另一方面，同時進行家庭農產品採買行為的調查，探討學童的學習改變情況是否會對家庭的採買消費行為與金額產生影響。

研究結果證實食農教育對國小學童在知識層面有顯著影響，在態度層面多停留在開始意識或自身行動的想法中，較少有影響或說服他人，而行為改變的人數在國產蔬菜、米食利用、標章選購的主題中約有10-20 %的學童改變其農產品採買行為。而學童的行為改變會受到家庭背景因素的影響，如家庭每週自煮次數、是否訂購校園午餐、母親學歷等因素影響。食農教育對學童的行為改變需要有更長時間的課程與後續觀察。

關鍵字

臺北市小田園教育計畫 ； 食農教育 ； 課程評估 ； 消費行為 ； logit模型

並列摘要

Since the issue of oil products broke out in September 2014, various industries have put forward the discussion on food and agricultural education. In 2014, Mayor of Taipei put forward the policy of garden city, Taipei City Government have begun to implement food and agricultural education and make the gardening issue not only in rural areas, but in urban areas.

Implement food and agricultural education for more than three years, Department of Education, Taipei City Government and Council of Agriculture have a lot of evaluation indicators to evaluate the impact of food and agricultural education. However, their measures still stay on the number of courses and participants. There is no time and the right way to evaluate students’ performance after the class. One of the goals of food and agricultural education is to change people behavior to buy more local fruit and vegetables, rice-made product and organic product. Previous research was not focus on the real change of consuming behavior, but more on the change of the knowledge and attitudes.

The goal of this paper is to evaluate food and agricultural education in Taipei City. This program is lasting for about more than two months. There are 325 elementary students in grade 3-6 attending this program. Questionnaire surveys was conducted in the first and last 10 mins in each topic. We utilized the method of experimental economics to observe students real consuming behavior of agricultural products and to analyze the relationship of the child's behavior and their family background factors. Besides, we also conduct a survey on the consumption of household agricultural products to explore whether the changes in students' learning will affect the consumption behavior of their parents.

The results confirmed that the food and agricultural education has a significant impact on students’ knowledge. However, the change of student’s attitude is only in awareness level. It requires more time and follow-up observations to make sure the behavioral changes in children.

並列關鍵字

food and agricultural education ； program evaluation ； logit model ； consumer behavior ； experimental economics

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