網路影音平台以及行動上網裝置普及是近幾年的趨勢,加上現代人匆忙生活,有時間好好坐下來收看影片或電視的時間已經越來越少,以及微時代的來臨,為了能夠結合這些特點來滿足消費者的需求,本研究將設計出網路微電視平台,希望能夠透過平台來創造價值。 研究中將會從傳統電視和網路視頻平台以及使用情境與使用特性來分析網路微電視的關鍵元素為何,透過此關鍵元素該如何建立一個完善的系統架構,讓網路微電視平台的順利營運;而從架構中的要件,我們可以找出產業發展短、中、長期的問題,透過解決這些問題可以發掘產業發展在不同時期所該採用的策略也不同,短期應從豐富內容來源以及增加用戶人數下手,中期在累積了越來越多的用戶後,應繼續積極尋找合作夥伴,讓系統運作更加完善,長期而言若要能持續營運必須有完整的收益模式及商業模式,透過此兩項創造價值循環,讓平台可以生生不息。
Multimedia website and mobile device are more and more popular now, and modern people become more and more busy. At the same time, micro era is also coming. How can we combine these distinguishing features to satisfy the needs of consumers? This research is going to design an Internet Micro TV platform, and to create values through this platform. First, we are going to analyze the characteristics between traditional TV and Multimedia website and then analyze the scenario and characteristic of application. Then find out the key components of Internet Micro TV. So we can design a system structure to operate this platform. According to the structure, we find out the questions of this industry about how to develop in different periods. Through solving these questions we can provide the advices about the strategy in different periods. They should pay attention to the source of contents and the amount of users in the initial-stage. With the increase of users, they should look for cooperation partner to make the operation of platform more mature. And in long time period they must have complete profit model and business model to keep the value creation cycle operating.