資訊軟體企業成長策略之個案研究

Case Study on Growth Strategy of Software Company

余銘信(Ming-Hsin Yu)

指導教授 ： 翁崇雄

國立臺灣大學/管理學院/資訊管理學研究所/碩士(2006年)

https://doi.org/10.6342/NTU.2006.01004

摘要

全球軟體產業在1994年開始進入網際網路時代後，各種應用風起雲湧，企業軟體產業也括起一陣旋風，新的企業運用軟體不斷出現，挑戰現有的技術架構；新一代應用系統廠商與現有廠商的競爭態勢。

併購是現行最常見的企業擴張策略，但是成功的例子不多，失敗的例子卻是不少。根據Thomson Financial公佈的資料，截至2006年12月25日凌晨，全球已公佈的併購活動總額已超過3.5萬億美元，高於2000年創下的歷史記錄，當年全球公佈的併購案總額為3.38萬億美元。經過2000年的網路泡沫，六年後全球併購重新站上高峰。

如何提高併購之成功機率是一個值得探討的議題，但是也不該是企業的唯一成長策略。重點應該是企業該如何思考追求成長的策略；該用什麼方法、流程來思考；又該考慮哪些因素來決定企業的成長方式。

本研究嘗試建立一成長策略之規劃架構，以協助企業在擬定成長策略時的策略思考。透過系統化的方式形成思考軌跡，並藉以作成行動方針；並以個案研究方法，以一國際企業軟體公司為個案公司來驗證此成長策略之規劃架構的適用性。

關鍵字

成長策略 ； 併購 ； SWOT分析 ； 策略選擇

並列摘要

Global Software Industry were entering internet age since 1994, many kind of applications were coming out in a short time. Enterprise Software Industry were in the same trend and have a lot of applications been built to market in an new application technology architecture to challenge the existing vendors.

Merge & Acquisition(M&A) is a famous and popular strategy to expand the scale of Enterprise, but unfortunately the cases of failure are much more than the cases of success. According the publication from Thomason Financial, historical record as USD 3.5 trillion in 2006 which is higher than the record of 3.38 trillion in the internet bubble of 2000. M&A have reached the new historial high after 6 years of internet bubble.

It is a great topic and worthy to study ‘how to improve the success rate of M&A’, but anyway it should not be the only one way we have to grow the enterprise . The most importance is an enterprise ‘HOW’ to think about to pursue the growth strategy? Maybe M&A, maybe not? What knid of method and process we should use to know the answer? What kind of key factors we need to consider in the process?

The study is try to build a planning architecture for enterprise growth strategy and then assist to the planning of growth strategy regarding strategic thinking . Through the way of systematic thinking to form the track of thinking and come out the action items.

The case study method is applied in the study , to understand the adaption of planning architecture for enterprise growth strategy in enterprise software industry.

並列關鍵字

Growth Strategy ； Merge and Acquisition ； SWOT Analysis ； Strategy Adoption

參考文獻

1.Charles W.L. Hill & Gareth R. Jones, Strategy Management Theory (6e,中譯本, 黃營杉、楊景傅譯) 。

1.AMR report - Market Analytix Report: Enterprise Resource Planning, 2004-2009.

14.Oracle Commitment 2006.

16.Oracle - FAQ : Oracle Applications Strategy.

17.Oracle - FAQ : Oracle’s Strategic Acquisitions .