美中經濟關係下，臺灣企業在美國的市場策略

A Strategic Analysis of Taiwanese Companies in the US Market, Under US-China Bilateral Economic Relations

孫蘭(Jamie Sun)

指導教授 ： 曹承礎

共同指導教授 ： 陳建錦 ； 盧信銘(Hsin-Min Lu)

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2020年)

https://doi.org/10.6342/NTU202003801

摘要

none

關鍵字

無

並列摘要

The 2018 US-China trade war has transformed into a tech war, a talent war, and an investment war. Now, COVID-19 has opened up a new battlefront. Thus, this study aims to evaluate under these economic circumstances, what are the possible positive impacts on Taiwanese companies? Are Taiwanese companies ready for this opportunity, and what are their marketing strategies regarding online platforms?

This study conducts an in-depth interview with interviewees from different industries, to collect their strategies and the latest business information in the US market. This study also uses PEST Analysis, Porter’s Five Forces, SWOT Analysis, and TOWS Matrix to come up with solutions and recommendations for Taiwanese companies that are interested in entering the US market.

並列關鍵字

Strategic Analysis ； US market ； Taiwanese Companies ； Economy

參考文獻

Chappelow, Jim. “Porter's 5 Forces Definition.” Investopedia, Investopedia, 2 Mar. 2020, www.investopedia.com/terms/p/porter.asp.

Grant, Mitchell. “How SWOT (Strength, Weakness, Opportunity, and Threat) Analysis Works.” Investopedia, Investopedia, 2 Mar. 2020, www.investopedia.com/terms/s/swot.asp.

Keyser, Will. “PEST Analysis.” Venture Founders, Venture Founders, 21 Nov. 2018, venturefounders.com/pest-analysis/.

Kleinhenz, Jack. “March Retail Sales Plummet during Coronavirus Pandemic.” NRF, 15 Apr. 2020, nrf.com/media-center/press-releases/march-retail-sales-plummet-during-coronavirus-pandemic.

Porter, M.E. (1979) How Competitive Forces Shape Strategy. Harvard Business Review, 57, 137-145.