我國電子級化學品供應商競爭策略研究

An Analysis on the Competition Strategies of Electronic Chemical Vendors in Taiwan

譚漢儒(Han-Ru Tan)

指導教授 ： 郭瑞祥

國立臺灣大學/管理學院/商學研究所/碩士(2009年)

https://doi.org/10.6342/NTU.2009.01769

摘要

國內電子化學品產業是IC及LCD產業快速成長的背後功臣，在激烈競爭的環境下，電子化學品供應商從初期採取進口分裝，到後來看到國內市場的成長，開始投資化學工廠及先進分析實驗室，來配合客戶產品研發，提升電子化學品的品質，及降低價格，協助IC及LCD客戶提升在國際上的競爭力，成為支持台灣經濟的重要工業項目。
在本研究中，首先分析國內電子化學品市場現況與未來發展趨勢，接著討論電子化學品產業特性，探討台灣電子化學品產業的現況與未來發展潛力，並運用五力分析及價值網分析方法，嘗試探討電子化學供應商之間的競合關係、現有廠商的關鍵成功因素，以及運用策略活動系統圖具體提出策略執行重點。
最後，在研究中提出對本土電子化學品供應商的建議，期盼可提供想跨入這個產業之本土廠商可行的經營模式分析與競爭策略研擬之參考。

關鍵字

電子化學品供應商 ； 競合策略 ； 價值網 ； 五力分析 ； 策略活動系統

並列摘要

Electronic Chemicals are key materials for IC and LCD industries in Taiwan. In early stage, all the electronic chemical vendors (system houses) are global companies. They invested factories for chemical re-filling and quality control to become first movers of electronic chemical industry in Taiwan. Those global system houses did very good job on helping these IC and LCD leading companies in Taiwan become very competitively worldwide.
In this study, it is a first step to describe the domestic electronic chemical market status and technology trends nowadays. Then, by utilizing two useful analytical tools: Porter's 5 Forces Analysis and Value-net to understand the Copetition relationship and key success factors of those system houses in Taiwan. On the other hand, the Strategic Activity System can also help to figure out some practical strategic actions which can be very useful references for local system houses to make better business decisions.
Finally, there are some suggestions come out from this study. They can be helpful to those local system houses who are ambitious to compete with current global system houses in Taiwan.
Keywords：System house, Copetition, Value net, Porter's 5 Forces Analysis, Strategic Activity System

並列關鍵字

System house ； Copetition ； Value net ； Strategic Activity System

參考文獻

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