本文從政治經濟學的角度出發,結合路徑依賴的概念,探討今日的台北東區如何並置了異質的消費模式與多元的風格,並生產出特定的空間象徵意涵。本文將東區商圈的發展放回時間軸檢視,勾勒在不同階段中不同的行動所扮演的角色:在東區從地方型商圈轉變為全市型休閒娛樂殿堂的過程中,形塑消費空間的行動者從政府、房地產商到私人資本手中;在「高級」與「時尚」的空間象徵上,一開始政府、房地產商所奠定的「高級」形象,後來被各式大小商業活動延續,「時尚」的象徵意涵則是透過當時鄰近的壟斷電視媒體所連結,所產生的非預期後果。90年代時東區的發展遇到危機卻沒有因此沒落,奠基於之前的空間能量,「高級」、「時尚」等空間象徵不只被延續、強化,也被豐富化,使得今日的東區聚集了最寬廣的價位,以及強調態度、故事、風格、設計的多元服飾文化。
This thesis tries to understand how and why the juxtaposition of the heterogeneous and multi- style consumption patterns exists in the eastern district in Taipei, and how particular symbolic meanings have being produced here. This thesis adopts the concept of “path dependence” and the perspective of political economy. Emphasizing the importance of timeline, this thesis also tries to figure out the roles different agents play at different stages. While the eastern district in Taipei became a paradise for shopping and recreation, it also produced the symbolic meaning of “luxury” and “fashion”. The government, real estate business and private capital produced the “luxury” meaning at different stages. Because the only three TV stations before 1993 were nearby, this area unexpectedly produced the symbolic meaning of “fashion”. Although some crisis eroded the development of the east district of Taipei in 90, the district did not fade. The symbolic meanings of this district have not only being enhanced, but also being enriched; making here the best place in Taipei for different prices and multiple styles that emphasizes attitudes, stories, design and culture.