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  • 學位論文

Words into Action 企業計劃

Words into Action Business Plan

指導教授 : 黃俊堯

摘要


無資料

關鍵字

教育 禮物 特價 打折 折價卷 商業 遊戲

並列摘要


In the last decade many online educational tools have appeared in the market, most of them offering educational experiences that focus on the convenience of learning with interactive videos, voice recordings with dialogues etc. However, regardless of the content that these learning products offer, they all ignore one thing: the way a learner’s brain works regarding the importance of rewards and how they influence learning. This is where Words into Action steps in to provide a solution that considers the value of users by providing a learning experience that integrates scientifically proven learning tools with an amazing reward system. Words into Action also considers the value of it’s partner companies, so it also serves as a digital plaza where companies can engage potential customers and at the same promote their brands, products and services without disturbing the user’s learning experience. Instead of companies interacting with the users through annoying ads, users in Words into Action interact with the brands themselves, they do it voluntarily and get rewarded by doing so.

並列關鍵字

business plan app learning taiwan games reward coupons digital offers

參考文獻


• http://en.wikipedia.org/wiki/Spaced_repetition#Software
• Charles Duhigg: “The Power of Habit”, 2012 Edition
• Google: “The Power of Gen C: connecting with your best customers” article, January 2014
• Google: “The Engagement Project- Flipping the funnel: from exposure to engagement”, August 2013
• https://www.industry-incentive.taipei.gov.tw/eng_Page_projintro.aspx

延伸閱讀


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