如何激發員工主人翁精神 — 以西安中萃可口可樂為例

How to Inspire Employee's Spirit of Ownership — Taken XIAN BC Coca-Cola for Example

洪宜德(Yi-Te Hung)

指導教授 ： 李吉仁

國立臺灣大學/管理學院/臺大－復旦EMBA境外專班/碩士(2014年)

https://doi.org/10.6342/NTU.2014.10886

摘要

本文以西安中萃可口可樂為研究物件，以如何激發員工的主人翁精神為研究主題，通過案例分析構建激發主人翁精神的操作思路。
本文首先對激勵理論、組織公民行為理論進行了系統梳理，並借鑒了鄭州太古可口可樂的主人翁文化實踐，在深入分析了西安中萃可口可樂發展問題的基礎上，針對性的提出了激發主人翁精神的操作思路，基於以上內容，本文的主要結論有：
（1）公司績效與員工績效是一對相互影響的變數，公司績效可以推動員工的積極行為和績效表現；員工的非財務績效能夠有效的帶動公司的財務績效發展；
（2）主人翁精神不同於物質獎勵，是基於員工內驅力的現代激勵方法；
（3）西安中萃可口可樂陷入內憂外患的局面，內部員工主人翁精神缺失，外部市場表現欠佳；
（4）激發主人翁精神需要從以下三個方面展開：① 理念引導：側重於改變傳統的單向式管理思維，變組織對員工的管理為組織與員工的雙向良性互動；② 制度設計：著重通過績效、利潤分享、激勵制度的設計引導員工實現個人利益與公司利益的統一，並暢通晉升管道，實現自上而下和自下而上相結合的制度管理體系；③ 宣傳推廣：從企業文化的構建、對員工心聲的尊重、典型人物的示範和環境的改造等多個方面進行主人翁精神的宣傳與推廣。
最後，本文對西安中萃的主人翁實踐進行了總結，總結了經驗和教訓，對潛在的問題進行了分析。

關鍵字

西安中萃 ； 主人翁精神 ； 激勵 ； 組織公民行為

並列摘要

This paper would like to study how to motivate staff’s sense of ownership, taken Xian BC Coca-Cola as the research object.
Based on the theory of Motivation theory and OCB theory, this paper analyses the current situation of Xian BC Coca-Cola. Compared with the cultural practice of Zhengzhou Coca-Cola, we proposed an innovative method to motivate staff’s sense of ownership.
The main conclusions include:
(1) Corporate performance and employee performance is a pair of variables affect each other. Corporate performance can promote positive behavior and performance of staff performance; while non-financial performance of employees can effectively promote the development of the company's financial performance.
(2) Ownership can drive positive behavior in the depth of staff's heart, not from external stimulation by material reward.
(3) The development for Xian BC Coca-Cola can be described as “the internal disorder and external invasion”. From external side, market lackluster; from internal side, employees lack of ownership.
(4) Stimulating staff’s sense of ownership including the three following aspects : ① guiding philosophy : focus on changing the traditional way of thinking management , change one way management to employees into a two-way interaction with employees ; ② System Design: By focusing on performance , profit sharing, incentive systems designed to guide employees to achieve unity between personal interests and the interests of the company and the transparent promotion channels, to achieve a combination of top-down and bottom-up system management system ; ③ promotion: From the corporate culture construction, many aspects of respect for the wishes of the employees, demonstration and transformation of the environment were typical characters ownership publicity and promotion.
Finally, this paper summarizes ownership culture practice in Xian BC Coca-Cola, and meanwhile the experience and lessons of the potential problems were analyzed.

並列關鍵字

XIAN BC Coca-Cola ； Sense of Ownership ； Motivation ； Organization Citizenship Behavior

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