民進黨選舉策略與選區經營之研究：以新竹市2010~2016年為例

本文係探討新竹市2010~2016年，民進黨於新竹市選舉之選舉策略以及選區經營之關鍵要素，對於新竹市選民版圖藍六綠四的差異之下，民進黨如何突破難關，一舉取得市長與區域立委之最終勝利？以及近年新竹市外來人口與年青族群的增加，對於原有選舉生態的影響，民進黨如何因應進而獲得市民的認同？第九屆新竹市長為民進黨籍林智堅，市議會則為無黨籍謝文進持續整合民進黨與無黨籍議員成功而連任當選議長，筆者稱此現象為準一致性政府。　　本研究從新竹市歷史沿革談起，採取參與觀察法以及深度訪談法，借用筆者實際輔選歷次選戰，並與候選人貼身互動的核心經驗，以提供最真實、最具價值、最詳盡的第一手資料，做為本研究最寶貴且完整之結論及建議。　　研究結果發現，除了候選人的個人特質差異化，年輕族群是影響民進黨選情的最大因素，媒體以及網絡的運用更是現代化社會不可或缺的輔選工具之一，民進黨對於年輕世代參與公共事務計畫性的培養。　　新竹市是台灣最重要的科技城，更是一個年輕化的城市，三十而立的民進黨是市民引頸期盼能夠帶領邁入幸福城市的依靠。筆者期盼本研究經由整理分析，能夠提供年輕族群做為參與政治的一個方向。大時代的變遷與政黨轉型的現代化潮流，讓台灣社會的民主化成果已越趨成熟，民進黨除了鞏固既有支持者的認同，未來更需要積極開拓中間選民的支持。

關鍵字

選舉策略；選區經營；準一致性政府；福城市

並列摘要

The text analyzes the crucial factors that contribute to Democratic Progressive Party’s electoral strategy and constituency management in Hsinchu City from 2010 to 2016. In Hsinchu City, there is a difference between supporters of Kuomintang and supporters of Democratic Progressive Party in the proportion 6: 4. How did Democratic Progressive Party bulldoze its way to election victory of the mayor and the regional legislators at one effort? In recent years, the increase in foreign population and young population of Hsinchu City influences the original electoral ecology. How did Democratic Progressive Party deal with it to win the recognition of the citizens? The 9th mayor of Hsinchu City is Democratic Progressive Party member Lin, Zhi-Jian. Independent Cllr. Hsieh, Wen-Jin succeeded in integrating continually Democratic Progressive Party city councilors and independent city councilors and therefore was re-elected the chairman of the city council. I describe the phenomenon as quasi-united government. 　　The study is prefaced by the introduction to the history of Hsinchu City. Participant observational method and in-depth interview method are adopted in the research. The study, based on my personal experience of practical assistance in all the previous campaigns and close interaction with candidates, provides first-hand information that is the most authentic, the most valuable and the most detailed. The conclusion and the suggestion are the most precious and the most complete. 　　The findings explain the young group is the key factor that influences the election. The diversity of the personal qualities of the candidates is also an important element. The media and the Internet are the essential instruments for election in modern society. Democratic Progressive Party trains the young generation to participate in politics with every effort. 　　Hsinchu City is the principal technology city of Taiwan and a city with young population. It has been over 30 years since Democratic Progressive Party was established. Democratic Progressive Party, which citizens expect to lead them to the happy city, is trustworthy. I hope that the organized and analyzed study can give direction to the young group who aims to go in for politics. With changes of times and the modern trend towards party transformation, Taiwanese democracy has been getting mature. Besides consolidating the recognition of the existing supporters, Democratic Progressive Party needs to actively expand support of floating voters for the future.