- 學位論文
Fit Fun: 家庭化的體能休閒服
Fit Fun: A Family Athleisure Company for the Conscious Consumer
並列摘要
This business plan pertains to an athleisure wear company looking to enter into the US market with eco-friendly, family oriented activity appropriate clothing.
參考文獻
10. Lululemon: A Sheer Debacle in Risk Management, By David F. Larcker, Sarah M. Larcker, and Brian Tayan, Stanford Closer Look Series, http://public-prod-acquia.gsb.stanford.edu/sites/default/files/41_Lululemon.pdf
12. ‘Athleisure’ trend spells death of denim, CNBC article, Sabrina Korber, Courtney Reagan, Aug 2014, http://www.cnbc.com/2014/08/08/athleisure-trend-spells-death-of-denim.html
1. Sport Couture Opportunities For Sportswear In The Luxury Market, Author: Weing Xi Ka, June 2014 http://kennisbank.hva.nl/document/515386
2. Inside the Buy-One Give-One Model, By Christopher Marquis & Andrew Park, Stanford Social Innovation Review, Winter 2014 http://www.people.hbs.edu/cmarquis/inside_the_buy_one_give_one_model.pdf
3. State of the Apparel and Footwear Market in 2015, Euromonitor http://www.slideshare.net/Euromonitor/state-of-the-apparel-and-footwear-market-in-2015
延伸閱讀
- 季力康（1998）。休閒和體適能運動心理學(Exercise Psychology)。大專體育，(39)，23-24。https://doi.org/10.6162/SRR.1998.39.10
- 黃振興（1999）。Fitness for College and Life大學生體適能與生活。大專體育，(46)，26-27。https://doi.org/10.6162/SRR.1999.46.10
- 洪煌佳（2009）。強身到休閒：台灣國民中小學育樂營發展之描摹。大專體育學刊，11(2)，1-13。https://doi.org/10.5297/ser.200906_11(2).0000
- 劉立行、彭品瑜（2022）。Research on Consumer Clothing Aesthetic Literacy in Online Shopping Era。聯大學報，19(2)，1-31。https://www.airitilibrary.com/Article/Detail?DocID=10262415-202212-202212010011-202212010011-1-31
- Hsieh, L. W., Yeh, S. W., Ye, Y. C., & Lin, K. T. (2012). Consumer Buying Behavior on the Athletic Footwear: A Cross-National Comparative Analysis. Asian Sports Management Review, (5), 2-16. https://doi.org/10.29471/ASMR.201211.0001