臺灣花卉拍賣方式的形成與改變─以臺北花木批發市場的經驗為例

The Formation and Change of Taiwan’s Flower Auction ─ The Case of Taipei Potted Plants Auction

曾凱翊(Kai-Yi Tseng)

指導教授 ： 唐代彪

國立臺灣大學/社會科學院/國家發展研究所/碩士(2021年)

https://doi.org/10.6342/NTU202103956

摘要

本研究聚焦於臺灣花卉拍賣方式的形成與改變。研究者以臺北花木批發市場作為主要個案，進一步探討了為什麼其在盆花拍賣中使用英國式拍賣法，而不是其他花卉拍賣市場廣泛使用的荷蘭式拍賣法。本研究通過文獻回顧、相關領域專業人士訪談和數據分析，以更好的理解臺灣花卉拍賣的現狀。研究者也以路徑依賴理論作為理論背景，以深入探究臺灣現代花卉拍賣市場的發展過程中，其背後的歷史和社會脈絡。以臺北花木批發市場為例，本研究發現臺灣現代花卉拍賣制度起始於移植荷蘭體系，然而臺灣的花卉賣家、物流系統甚至是拍賣市場本身，仍受到過往慣習的影響，使得臺灣的花卉交易系統既不現代化、但也並非傳統樣態。研究者也發現臺灣的中央和地方政府擁有對花卉批發市場的主導地位。他們不僅監督拍賣市場，對它們也有重大的財務層面影響。本研究最後給出了建議：臺灣政府應將其主導權下放給花卉拍賣市場，而應該努力於整合農會、合作社和個體農戶以構建更好的物流體系，並更好的建立起各種盆花的品評標準。

關鍵字

臺灣 ； 花卉 ； 拍賣 ； 路徑依賴 ； 制度移植 ； 政府

並列摘要

This study focused on the formation and change of Taiwan's flower auction system. Researcher took Taipei Potted Plants Auction (TPPA) as the main case, and furtherly explored why it used the English auction in its potted flower auction, rather than Dutch auction, which was widely used by the other flower auction markets. Through literature reviews, interviews with professionals in relevant fields and data analysis, this study tried to describe the current state of Taiwan's flower auction. The theory of path dependence was used as the theoretical background, and was also used to explore the historical and social context behind the development of Taiwan's modern flower auction. In the case of TPPA, this study found that Taiwan’s modern flower auction system was transferred by Netherlands. However, Taiwan’s flower seller, the logistics system, and even the auction market itself, has been influenced by the past, making Taiwan's flower trading system neither modern nor traditional. This study also found that Taiwan’s central and local governments hold the dominated role of the flower market. They not only supervised auction markets, but also had a significant financial impact on them. The recommendations were given in the end of the article. Taiwan government should devolve its leading power to flower auction market itself. By contrast, Taiwan government should try hard to integrate farmers' associations, cooperatives and individuals to construct a better logistics system, and establish the evaluation standards of the plotted flowers.

並列關鍵字

Taiwan ； flowers ； auction ； path dependence ； policy transfer ； government

參考文獻

第一節 英文部分

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Cramton, P., 1998. “Ascending auctions.” European Economic Review, 42(3-5): 745-756

Dolowitz, D. Marsh, D., 2000. “Learning from abroad: The role of policy transfer in contemporary policy-making.” Governance: An International Journal of Policy and Administration, 13(1): 5-24.