行動廣告平台進入電信業者產業的市場策略報告

Market entry strategy for an Advertising Platform for Mobile Network Operators: a case study

谷山安娜(Lourdes Diana Gutierrez Sanchez)

指導教授 ： 韓廷允

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2017年)

https://doi.org/10.6342/NTU201700206

摘要

無資料

關鍵字

行動廣告平台 ； 電信業者

並列摘要

The company GHT is intending to enter international markets with its new product line: a Data analytics software for mobile operators to launch mobile digital advertising services. This case study will develop recommendations for market entry into the market with the largest potential in Southeast Asia: Indonesia.

並列關鍵字

Mobile advertising ； Data analytics ； Mobile telecommunications operators ； market entry

參考文獻

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Hambrick, D. C. (2001, November). Are you sure you have a strategy? The Academy of Management Executive, 15(4), 48.

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International Monetary Fund. (2016, October). World Economic Outlook Database. Retrieved December 14, 2016, from http://www.imf.org/external/pubs/ft/weo/2016/02/weodata/index.aspx

Pan, Y. a. (2000). The Hierarchical Model of Market Entryy Modes. Journal of International Business Studies 31, no. 4, 535-554.