VoIP部署之企業模式

New business model for VoIP deployment

吳凱群(Lukasz Gierejkiewicz)

指導教授 ： 游張松

國立臺灣大學/管理學院/商學研究所/碩士(2007年)

https://doi.org/10.6342/NTU.2007.02026

摘要

VoIP技術的發展-所謂的網路電話，改變通訊產業的環境。過去具獨占地位的通訊廠商，現在面臨市場地位的挑戰。另一方面，這樣的技術卻對終端消費者更為有利-造成更低的國際電話費率，也同時降低企業進行國際業務的障礙。VoIP將改變大眾使用電話的型態。因為網路的開放架構，電話語音服務將有許多可能的發展潛力。

因為網路產業的競爭激烈，VoIP很難有長久的獲利能力。因為硬體設備的資本需求低，VoIP產業的進入障礙並不高，加以社會大眾對網路免費服務習以為常，VoIP廠商如何在激烈的競爭環境下獲利成為問題的關鍵。

本篇論文提出在現今產業下的新企業模式，並驗證其市場可行性。同時應證創新比模仿現有技術更有獲利潛力。

關鍵字

VoIP ； 企業模式

並列摘要

The development of Voice over IP technology, known as Internet telephony, changed the telecommunications environment. Old business models, often monopolized national carriers, now have to struggle to sustain their market position. This situation works for favor of end-user, especially when it comes to the price drop for the international calls. Thanks to that another obstacle for the development of the international business is being put down. The VoIP will also change the way we use the telephone today. Because of the Internet’s open architecture voice service can be applied to the market in the all different variations.

The discussed technology itself is just a milestone on the way to triple play experience of converged technologies that we would be able to experience in the near future. The VoIP can be a remedy to some problems of the old telephony system still being used in large scale, but it also has some drawbacks. When we look at it from the business point of view because of the lower entry barriers and capital environment in some markets and in the result - the enhanced competition, the simple VoIP service does not seem to be that economically appealing anymore. The problem is, that when the service is being popularized as the ‘free telephony’ the chance to earn on it getting limited.

This paper presents some VoIP enabled business models bringing solutions to temporary telecommunications problems. The market feasibility analysis for one of such new models is also done to mark the importance of delivering the innovative service rather than copying the existing ones even if they seem to be profitable to date.

並列關鍵字

VoIP ； businesss model

參考文獻

Literature:

1. Beassley, Networking, Prentice Hall 2004

2. Black, U., Voice over IP, 2nd Edition, Prentice Hall 2002

5. Chen, S., Strategic Management of e-Business, 2nd Edition, Whiley 2005

7. Curwen, P.,Wahlley, J., Telecommunications Strategy – Cases, Theory and Applications, Routledge London 2004