智慧建築之企業消費行為模型與台灣之實證分析

An Enterprise Consumption Behavior Model for Intelligent Building and the Empirical Analysis of Taiwan’s Intelligent Building Market

許哲睿(Jhe-Ruei Hsu)

指導教授 ： 荷世平

國立臺灣大學/工學院/土木工程學研究所/碩士(2021年)

https://doi.org/10.6342/NTU202102698

摘要

智慧建築標章在台灣推行近18年，核發標章數量僅五百多件，遠遠不及國內綠建築標章的九千件。而其中商辦佔國內智慧建築比例超過三成，又近年商用不動產市場穩定成長，因此本研究將針對民間企業所使用的智慧辦公建築做深入探討，並使用專家訪談法與實證研究法來找出明顯影響使用意願的因素，將結果提供給產官學界作為參考，以改善現今智慧建築數量低落的問題。
本研究綜合整理文獻回顧與兩位智慧建築領域專家的訪談後，提出的九項會影響消費者使用意願的假說，並歸類至三個影響因素（物質層面、經濟層面、文化與社會層面）。接著以計量實證分析法研究收回的79份有效問卷，為平均年資23年的各行各業公司主管所填寫。
經過回歸模型之驗證，共有五項因子支持假說獲得證實。在智慧辦公建築成本額外增加2%與5%的情況下，對於民間企業購買/承租之意願會受到五個因子影響，包含安全防護、維護成本、環保意識、企業形象、順應趨勢。

關鍵字

智慧建築 ； 商業辦公大樓 ； 計量實證研究 ； 消費者行為 ； 購買意願

並列摘要

The Smart Building Label has been issued in Taiwan for nearly 18 years but only issued about 550 labels, which is far less than the Green Building Label. On the other hand, the business buildings account for more than 30% of the domestic smart building. Also, the real estate market has grown steadily in recent years. Therefore, this research will conduct an in-depth discussion in the business smart buildings. We are looking forward to provide our research results for everyone as references. Hope to improve the problem of few number of smart buildings in domestic.
After reviewing many literatures about smart buildings and meeting with two experts in this domain, we carried out nine hypotheses about the factors which can effect consumers’ willingness to buy business smart buildings. The nine hypotheses are divided into three parts which including utility part, quantitative part, and qualitative part. After that, we analyze 79 valid questionnaires which were filled out by some companies’ executives with an average 23-year-working experience in many industries.
After the verification by the regression model, a total of five hypotheses are supported by their factors. In conclusion, the consumers’ willingness to buy business smart buildings will be effect by five factors, including safety, maintenance costs, ecological conscious, corporation image, and trends.

並列關鍵字

smart buildings ； business buildings ； econometric analysis ； consumer behaviors ； willingness to buy

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