台灣電子業跨足車用電子的進入模式暨國際化策略的研究

汽車工業和電子資訊產業這兩大產業為現代製造業和高科技產業的龍頭，對於臺灣乃至全球經濟的發展具有舉足輕重的影響。而如今汽車傳統技術和電子資訊技術整合在一起形成的車用電子產業是汽車產業的最重要發展趨勢。對於此一最具發展前景的新興產業車用電子產業的興起，不僅給臺灣乃至於全球的汽車工業的持續發展注入了新的生機和活力，也為電子資訊產業提供了重大的動力和發展空間，促進了汽車工業和電子資訊產業的協同發展。車用電子產業目前已經成為被訪問頻率較高的辭彙。而就全球而言，汽車產業電子化將會成為發展越來越完備的產業。本研究以“相關多角化策略暨國際市場進入模式的研究:以台灣電子業跨足車用電子為例”為題，在國內外對汽車電子產業研究的基礎上，對台灣電子業跨足車用電子的多角化進入策略暨國際化模式進行研究。根據上述的內容，本研究期望能夠為台灣電子業跨足車用電子的多角化進入策略暨國際化模式提供系統化的決策參考，對於加強臺灣車用電子產業的創新與發展，不斷改進車用電子產業的多角化進入策略暨國際化模式具有相當程度的開拓價值和實務價值。

關鍵字

台灣電子業；車用電子；進入模式；多角化進入策略；國際化進入模式

並列摘要

Automotive and electronics information, as the leading industries of modern manufacturing and high technology, have a significant impact towards the Taiwanese and global economy. The integration of the traditional automotive technology and electronic information technology is the most important trend in the automotive industry today. The emergence of the promising new automotive electronics industry (a.k.a. Telematics), does not only bring significant change for Taiwan, it also enables sustainable development of the global automotive industry. Due to the fairly different regulatory and environmental standards, Telematics implementation into automotive industry requires high level of Research Development and integration capabilities. In this study, the title of "A Study of the Entry Mode and Internationalization Strategy of the Taiwanese Electronic Manufacturers into Telematics Industry " is on the basis of domestic and foreign automotive electronics industry research. By referring to the research of various sources and studies, this study hopes to provide some systematic suggestion to the electronics industry in Taiwan regarding the entry mode and the internationalization strategy of the automotive electronics industry.