- 學位論文
寬頻無線接取（BWA）產業分析及競合策略之研究
Industry Analysis and Co-opetition Strategy of Broadband Wireless Access(BWA)
摘要
本論文旨在探討寬頻無線接取產業的演進過程，分析其產業架構、市場狀況、產品技術及相關的產業標準，進而了解產業的競爭關鍵原素及台灣現有領導廠商的競合策略。 本論文利用各項產業分析與策略相關理論做為研究工具，以「架構-行為-績效」的模型理論為分析的基本架構，以網路產業特性、資訊產業特性、及供應練等理論進行寬頻無線接取（BWA）產業架構分析，以賽局競合策略及波特競爭優勢等理論進行產業內參與者的競爭分析，搭配搜集的資料，以及個人在此產業相關的經驗，將寬頻無線接取產業的發展過程描繪出其競爭與合作現況，並企望所描述之經驗能作為相關產業新進者的參考。 最後，本研究針對此一產業，提出台灣現有領導廠商未來努力發展的方向，以及未來值得繼續研究的議題
並列摘要
Industry Analysis and Co-opetition Strategy of Broadband Wireless Access(BWA) This study is to investigate BWA industry's evolution process, analyze the industry structure, market situation, product technology and relative industry standard, and to find out industry's competitive key successful factor and existence leader manufacturer's Co-competition strategy. The study takes the advantage of industry analyses and relative theories as a research tool. "Structure - Behavior - Performance " Model theory is the main analytic framework, and bases on the element of 「Network Effect」、「Information product platform」、 「Supply Networks」 as a method to analyze Smart card industry structure. It also bases on the 「M.E. Poter Competitive Advantage Theories」 and 「Games theory & Co-competition strategy」to analyze participant's Co-competition strategy in this industry landscape. Analyzing the information form the market and internet, referring to the relative industry experiences, and describing the Co-competition situation of BWA industry's development process will be the experience reference for later comers in this industry. In conclusion, this research will provide the future development direction and several worthy research topics for Taiwan manufacturers.