隨著數位時代的來臨和寬頻網路的普及化,數位化產品一直不斷推陳 出新,無論是數位電視、3G 通訊、網路視訊和無線上網服務。而人們對 於寬頻網路的需求也就日漸增加了,不單是對頻寬要求而已,對於行動性 (Mobility)的需求也相對加大了。由於網際網路技術和應用發展迅速, 各先進國家莫不積極規劃具前瞻性的資通訊政策,期望以完善的寬頻網路 基礎建設與應用服務,帶動資通訊產業成長,進而提升國家競爭力。台灣 的網路發展也將進入新的無線世代,「行動台灣計畫」 (M-Taiwan) 便 是有意打造台灣無線王國的例子之一。而無線市場也將刺激整體的頻寬市 場能持續發展,使所有的無線技術受益。本論文針對WiMax 技術作初步 探討和對台灣的WiMax 發展做研究,並分析市場需求以及市場策略。透 過五力分析和SWOT 分析法評估其產業結構。
Digital time and broadband Internet are going to be popularized; there are always new digital products in our life such as digital TV, 3G mobile device, video conference, and wireless internet. The requirements of broadband from people are becoming more and more important. They do not only require the broadband, but also mobility. The technologies and applications of Internet are going to develop fast; so many advanced countries are planning the new policies for the telecommunications. They expect the complete broadband Internet developments and services can make the industries of telecommunication grow up and also improve their competitiveness in the world. The Internet access in Taiwan is becoming to a new generation “Wireless”. 「M-Taiwan」is the one of the cases. The wireless technology will excite the Internet market in Taiwan. This paper focuses on studying of the WiMax’s technologies and researching of the WiMax’s market development in Taiwan. I analyzed the market demands, the strategies, and the industries’ constructions with SWOT and Five Competitive Forces analysis theories models.