使用者對心理輔導應用程式的價值感知與接受度之關係:以7 Cups的使用為例

The Relationships between User’s Perceived Values and Acceptance of Online Counselling Applications: Using 7 Cups as Example

紀乃云(Nai-Yun Chi)

指導教授 ： 戚樹誠

國立臺灣大學/管理學院/商學研究所/碩士(2019年)

https://doi.org/10.6342/NTU201900811

摘要

本研究的目的是探討影響使用者心理輔導應用程式接受度之相關因素，包含心理輔導應用程式之價值感知以及正向情緒程度、負向情緒程度。探討心理輔導應用程式之價值感知對於心理輔導應用程式接受度的影響，以及正向情緒程度與負向情緒程度對於心理輔導應用程式接受度的影響。
本研究採取網路問卷之方式收集樣本，請受試者在使用特定心理輔導應用程式的三大項功能（聊天、社群、成長途徑）後填寫問卷，正式問卷之前，使用者必須針對該心理輔導應用程式回答幾個功能上的基本問題，讓填答者皆對於該心理輔導應用程式的熟悉度至少有同樣的水準後，再進入正式問卷。正式問卷分成使用者對應用程式價值的感知程度、使用者對應用程式的接受度、正負向情緒量表以及基本資料，藉此了解心理輔導應用程式之接受度的相關因素。本研究總共收集到119份有效樣本，並採用迴歸分析進行統計分析，再針對研究假設進行驗證。
研究結果顯示，受試者之心理輔導應用程式價值程度與心理輔導應用程式接受度呈現顯著正相關，然而，正向情緒以及負向情緒對於心理輔導應用程式接受度不存在顯著相關性。文末，研究者討論本研究結果的意涵及研究限制。

關鍵字

應用程式價值 ； 應用程式接受度 ； 負向情緒 ； 正向情緒

並列摘要

The purpose of this study was to discuss the relevant factors of psychological mobile application acceptance. In this study, the dependent variable was online counselling application acceptance and the independent variable were the value of the online counselling application, negative emotion and positive emotion.
This study initiated online questionnaire and collected 119 samples. To make sure the understanding of the online counselling application was in the same degree, the questionnaire was designed to ask question about the 3 main services of the psychological mobile application before the main questionnaire. The main questionnaire was designed into 4 parts which was about the value of the online counselling application, the acceptance of the online counselling application, the scale of negative emotion and positive emotion, and the basic information. With Regression analysis, there were some results of this study.
The results of this study showed that the degree of the value of the online counselling application perceived by the respondents was positively related with their acceptance of the online counselling application. However, the relationship between positive and negative emotion and the acceptance of the online counselling application were not supported. At the end, the author discusses the implications and limitation of this study.

並列關鍵字

value of the application ； acceptance of the application ； negative effect ； positive effect

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