寵物保姆服務平台之創新商業模式

受到少子化、不婚主義的影響，台灣仍有龐大且逐年成長的寵物飼養人口及商機，然而在虛擬取代實體的時代，寵物市場卻始終無法擁有比擬國際的亮眼起色，許多服務模式的標準亦尚未確立，現有方案事實上仍有諸多潛在問題待解決。基於現代科技發展與協助，上述問題提供了進行創新與轉型的市場機會。　　本研究首先研究台灣整體寵物市場概況，再聚焦於寵物保姆服務市場，在針對既有的運作模式做比較與痛點分析後，藉此了解目前台灣寵物保姆服務市場之痛點，並將其結合未來發展趨勢，找出創新機會，提出一個新的解決方案，即寵物保姆服務平台，並探討如何以永續創造價值為核心概念，設計以更多元、更理想價格與品質的服務為基礎的創新商業模式，並逐步建構能永續創造價值的線上服務平台。　　透過有效服務分類、系統資料庫驅動的推薦清單系統、信用分數及評價標籤、黑名單查核等特色功能，使需求者在平台內更容易、有效取得符合其需求的核心服務；使服務提供者，更容易接觸到消費者端的需求，更有效找到適合的服務對象，發掘更多獲益空間，使寵物保姆服務市場中的供需狀態達到最佳配適。最後透過發展獨特的價值創造循環(VCC)與創新式循環架構(VPS)，創造更多元附加價值，長期亦能自主驅動價值不斷地進行正向循環。

關鍵字

寵物；商業模式；平台經濟；價值創新；價值創造循環；創新循環

並列摘要

Under the influence of low child birth rate and celibacy, there are a large and growing pet-raising population and business opportunities in Taiwan. However, in the era of virtual channels dominance, the pet market in Taiwan has never been able to have comparable brighter performance than the international market. Many standards of service model have not yet been established. There are still many potential problems that exist in existing solutions. Therefore, based on the development and assistance of modern technology, the above issues provide market opportunities for innovation and transformation. This study first explained the general pet market in Taiwan and then focused on the pets foster care service market. After comparing and analyzing the existing operating models, understand the pain points of the current Taiwanese pets foster care service market, and combine them with future trends to identify innovation opportunities. To construct a new solution, namely the pets foster care service platform, and explore how to use sustainable value creation as the core concept to design an innovative business model based on services that are more diversified, with better prices and quality, and gradually build an online service platform that can continue to create sustainable value. Through the effective service classification, database-driven recommendation list system, credit scores and evaluation tags, blacklist check and other special features, make it easier and more effective for demanders to obtain core services that meet their needs within the platform, and also make service providers more accessible to consumer needs, find out suitable consumer more effectively and explore more opportunities for profit. So that the supply and demand status in the pets foster care service market can be optimally matched. In conclusion, through the development of a unique Value Creation Cycle (VCC) and Vision-Position-Scenario model (VPS), we can create more value-added, and in the long-term we can create a self-driven value cycle that can continue to make a positive cycle.