歐巴馬政府新公共外交之研究：以美國駐中國使領館新浪微博運用為例

近年來，網際網路與社群媒體的蓬勃發展為國際政治帶來諸多變革，其中社群媒體不只強化了國際傳播的能力、提升資訊的傳播速率，更改變了既有外交政策模式。　　以此，本研究以美國於2008年正式進入的「新公共外交」時代為研究主題，探究擁有最熟嫻公共外交國家美名之稱的美國，如何於歐巴馬時期利用科技、網路之力承繼自冷戰時期以來完整的公共外交體系，並透過何種機制、法案與科技媒介加以強化新公共外交，最後，再以美國駐中國使領館官方新浪微博之運作為案例，檢視其實際的外交效能為何。

關鍵字

歐巴馬；新公共外交；社群媒體；中美關係；新浪微博

並列摘要

Recently, the rapid development of the internet and social media have changed international politics in many aspects. Among them, the power of social media not only strengthened the capability of international communication, improved the propagation rate of mass information, but also the existing model of foreign policy. Since the United States has long been in the leading position in public diplomacy; hence, this thesis mainly focus on the ‘New Public Diplomacy’ of the United States after 2008. The main purpose of this thesis is to explore, how the Obama Administration enhance the comprehensive system of public diplomacy after the cold war by leveraging the power of technology and internet. And how the administration strengthen its new public diplomacy by the adjustment of its organizations, the introduction of related bills and technological media. Lastly, with the case of how the United States Embassy and Consulates operate their official accounts of Sina Weibo, to examine the real diplomatic functions of new public diplomacy.