我國壽險業團體保險市場關係行銷之研究─以高科技業者為例

The analysis of the Relation Marketing in the Life Insurance Company of Taiwan-An exploratory study of the application in High-Tech industry.

傅佳健(Chia -Chien Fu)

指導教授 ： 陳瑞

淡江大學/商學院/保險學系保險經營碩士在職專班/碩士(2008年)

https://doi.org/10.6846/TKU.2008.01142

摘要

本篇摘要未授權

關鍵字

高科技產業 ； 員工福利計劃 ； 團體保險 ； 職域行銷 ； KMV模型

並列摘要

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並列關鍵字

High-tech industry ； Employee benefit plan,Group insurance ； worksite marketing ； KMV model

參考文獻

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