旅遊業B2B2C通路競合關係之探討

The Competition and Collaboration in Channel Relationships of B2B2C System in the Travel Industry

蔡侑道(Yu-Tao Tsai)

指導教授 ： 李培齊

淡江大學/商學院/國際商學碩士在職專班/碩士(2006年)

https://doi.org/10.6846/TKU.2006.00997

摘要

本篇摘要未授權

關鍵字

電子商務 ； B2B ； B2B2C ； 旅遊業

並列摘要

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並列關鍵字

E-Commerce ； Business to Business ； Business to Customer ； Travel Industry

參考文獻

20. Tsai, C. T. (2003). A Study on the Airlines' Channel Strategies in the Taiwan Market. Unpublished Master Thesis of the Graduate Institute of International Business of National University of Taiwan, Taiwan.

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