Anderson, R. E. (1973), “Consumer Dissatisfaction: The Effort of Disconfirmed Expectance on Perceived Product Performance,” Journal of Marketing Research, 19 (4), 453-460.
Andrews, J. C., S. Durvasula, and S. H. Akhter (1990), “A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research,” Journal of Advertising, 19 (4), 27-40.