古蹟再生的新文化現象:文化消費的觀點

The New Culture Phenomenon of Reuse of Historic Building ： The Point of Cultural Consumption

蔡佳峰(Chia-Feng Tsai)

指導教授 ： 米復國

淡江大學/工學院/建築學系碩士班/碩士(2005年)

https://doi.org/10.6846/TKU.2005.00168

摘要

本文針對台北市當前再生古蹟的新現象，以文化消費的觀點，分析台北光點、台北故事館和西門紅樓三者，作為文化產品、文化消費與體驗的埸域新文化現象。在時間上，個案選擇1999年11月台北市文化局成立以後，首任局長龍應台任內推動的再生個案。研究理論基礎為布希亞的消費社會，核心的觀點包含新消費工具、文化消費、體驗消費三者，目的在於描繪當前台北市再生古蹟和消費者意象。本文的研究架構與內容，分為以下三方面：

1.歷史與再生研究：歷史意義與再生背景、古蹟空間特色、經營團隊與理念、以及再生空間與活動分析。

2.消費埸所研究：分析埸所的面貌、感性與理性特質，探討再生古蹟吸引消費者的原因。在埸所的面貌方面，內容包含，主要機能、附加機能、設計形象及品牌形象；在埸所的感性與理性特質方面，內容包含可控制性、可自明性、可預期性、可計算性和空間魅惑。

3.消費者研究：消費者的性別、年齡、居住地、職業、消費目的與原因，以及消費體驗的感受。

最後，本文提出當前再生古蹟的趨勢與特徵，以及消費者意象，其次論述當前再生古蹟與歷史書寫的故事。

關鍵字

古蹟 ； 再生 ； 再利用 ； 消費 ； 文化現象 ； 文化消費 ； 文化產業

並列摘要

This text directs against the new phenomenon of the present recycled historical building in Taipei, with
the view of the cultural consumption, analyse SPOT-Taipei Film House, Taipei Story House and Red Teahouse Playhouse three, as the new culture phenomenon of space of cultural product, cultural consumption and experience. On time, chose November of 1999 after the cultural bureau of Taibei was established in case, the recycled case which the first chief Yin-Gtai Long promoted during the term of office.
It is a consumption society of Baudrillard to study the theoretical foundation, the key view includes New Consumption Tool, Cultural Consumption with Experience Consumption three, the purpose lies in describing the present recycled historical building of Taipei and consumer's image. Research structure and content of this text, are divided into three following respects:

1.History and recycled space are studied：historic significance, course that the historical building is recycled, Characteristic of the original historical building, the management idea and group of the recycled historical building and recycled space activity analysis.

2.Consume space study：Analyse the form of the space , perceptual and rational speciality, study the reason attracted consumers by the historic ruins of recycling. In the form of space, including main function, add the function, the design and trade mark image. In perceptual and reason of the space, can expecting, can calculating, Self-evident , expected , Calculate and attraction space.

3.Consumers study: Sex, age, residence, job, consumption purpose and reason of consumers, and consume the impression experienced.

Finally , this text proposes the trend and characteristic of the present recycled historical building , and
consumers' image, secondly describe the story that present recycled historical building and history wrote.

並列關鍵字

historical building ； recycled ； Reuse ； consumption ； culture phenomenon ； cultural consumption ； cultural industry

參考文獻

2003 〈台北市文化治理的性質與轉學生〉《台灣社會研究季刊》52：121-177。

1997 《台北西門紅樓調查研究》台北市政府民政局。

賴朝俊建築師事務所 法國OL規劃團隊

2003 《體驗經濟時代》夏業良、魯煒譯，台北：經濟新潮社。

國家文化藝術基金會