探討企業社會責任知覺對員工企業社會責任投入之影響-以組織認同為中介變項

論文提要內容：研究目的-過去企業社會責任的研究集中於外部利益相關者，尤其是客戶或消費者。社會責任對組織內部的利益相關者的影響研究相對較少，因此本研究要站在公司內部員工角度探討員工對企業的社會責任活動知覺之影響，如何讓員工願意一起來執行企業社會責任活動？因此本研究主要目的在探討企業社會責任員工知覺、組織認同與企業社會責任投入之影響，並以組織認同為中介變項，做全面性的探討研究其相關性。研究設計/方法/發現-本研究是以某電信公司員工為對象，以電子問卷發放方式邀請北、中、南，東各區域員工填寫問卷，以滾雪抽樣方式找到更多的填答者。發放時間為109年3月10日起至3月21日止，總計回收有效問卷為431份，並利用變異數分析、迴歸分析等方法進行檢定，研究結果發現： 1.員工企業社會責任知覺對組織認同具有正向影響。 2.組織認同對企業社會責任投入具有正向影響。 3.員工企業社會責任知覺對企業社會責任投入具有正向影響。 4.企業社會責任知覺會透過組織認同正向影響員工對企業社會責任投入。 5.企業參與不同構面CSR活動時，員工對道德性、慈善性知覺程度越高時，對組織認同、企業社會責任投入程度也越高。管理建議-本研究建議加強企業應該優先做道德性、慈善性之企業社會責任活動，提高員工知覺程度強化員工對組織認同，進而提高員工願意對CSR活動的投入，創造員工與企業之雙贏。

關鍵字

企業社會責任知覺；組織認同；企業社會責任投入

並列摘要

Purpose – In the past, corporate social responsibility research has focused on external stakeholders, especially customers or consumers. The research on the impact of social responsibility on the stakeholders within the organization is a relatively alternative. Therefore, this study needs to discuss the impact of employees' perception of corporate social responsibility activities from the perspective of internal employees. How can employees be willing to perform corporate social responsibility activities together? Therefore, the main purpose of this study is to discuss the impact of corporate social responsibility employee perception, organizational identity and corporate social responsibility engagement , and use organizational identity as an intermediary variable to do a comprehensive discussion to study its relevance. Design/approach/Findings- In this study, employees of a telecommunications company were used as an electronic questionnaire distribution method to invite employees from North, Central, South, and East regions to fill out the questionnaire, and find more respondents by rolling snow sampling. The release time is from March 10 to March 21, 109. A total of 431 valid questionnaires were recovered and verified by means of variance analysis and regression analysis. The results of the study found that: 1.Employee CSR perception has a positive impact on organizational identity. 2.Organizational identification has a positive impact on corporate social responsibility engagement. 3.Employee CSR perception has a positive impact on CSR engagement. 4. Corporate social responsibility perception will positively affect employees' engagement in corporate social responsibility through organizational identity. 5. When companies participate in CSR activities of different aspects, the higher the employees' perception of morality and charity, the higher the degree of organizational recognition and corporate social responsibility engagemen. Management advice-This study suggests that strengthening companies should prioritize ethical and charitable corporate social responsibility activities, increase employee perception, strengthen employee recognition of the organization, and then increase employee willingness to engage in CSR activities, creating a win-win situation between employees and the company.