企業社會責任與公司經營績效關聯性之研究—以公司治理及盈餘管理觀點

The study of the relationship between Corporate Social Responsibility and Corporate Operational Performance —From the Perspective of Corporate Governance and Earnings Management

劉安萍(An-Ping Liu)

指導教授 ： 高儷華 ； 楊葉承

中原大學/商學院/會計研究所/碩士(2010年)

https://doi.org/10.6840/cycu201000261

摘要

企業取之於社會，理當用之於社會，企業社會責任已是潮流，亦是義務。企業社會責任不但可以塑造良好企業形象、強化投資人對企業的信任、增加員工向心力，更可以提升企業的競爭力。希望藉由此篇研究，鼓舞企業重視社會責任、增加對社會責任的投入，使我們的環境更美好，社會更祥和的境界。

本研究主要探討台灣上市公司的企業社會責任與公司經營績效間是否存在關聯性，以公司治理角度看公司經營績效的好壞，對社會責任投入的程度；分析盈餘管理是否對企業社會責任的表現造成影響；瞭解國內企業的規模是否影響社會責任的投入多寡，研究期間為2004至2008年，共263家公司樣本。

實證結果顯示善盡企業社會責任的公司，無論以資產報酬率、股東權益報酬率或是以Tobin’s Q來看，公司經營績效與企業社會責任呈顯著正相關。公司治理方面表現較佳的公司，較有意願承擔社會責任。盈餘管理程度較低的公司，財務報表較能反應真實財務狀況，也較善盡企業社會責任。此外，公司規模的大小，的確會影響公司對社會責任投入。

關鍵字

企業社會責任 ； 公司治理 ； 盈餘管理 ； 經營績效

並列摘要

What was taken from the society should be used by the society. Corporate social responsibility has become the mainstream and duty. Corporate social responsibility can not only create a good corporate image but also strengthen the investors’ trust in the enterprise, enhance the employees’ loyalty to the enterprise and promote the enterprise’s competitive power as well. Hopefully, this research can inspire the enterprise to pay more attention to the corporate social responsibility and increase the investment of corporate social responsibility, as can cause our environment to be better and the society to be more auspicious.

This study mainly intends to investigate whether there is any relatedness between corporate social responsibility and operational performance. From the viewpoint of corporate governance, take a look at the operational performance and its achievements, and evaluate the investment degree of the enterprise corporate social responsibility. Then analyze whether the earnings management will have any influence on the enterprise corporate social responsibility. Furthermore, try to understand whether the domestic enterprise’s size will affect corporate social responsibility investment. The sample contains 263 observations, research period is from 2004 to 2008.

The findings are as follows：those companies which have done well in engaging in enterprise corporate social responsibility, regardless of viewing from the ratio of ROA / ROE or Tobin's Q, it appears a positive result with the enterprise corporate social responsibility. If the enterprise has better corporate governance, it will have high willingness to undertake the corporate social responsibility. On the other hand, if the company has lower earnings management, the financial reports can respond its real financial situation, the company can thus engage in corporate social responsibility. Besides, the company’s size will indeed affect the company’s engagement in the corporate social responsibility investment.

並列關鍵字

Operational Performance ； Corporate Social Responsibility(CSR) ； Corporate Governance ； Earnings Management

參考文獻

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