日本妖怪文化和角色經濟文化的展開研究

本論文目的在探究本由人類心中闇黑或恐怖心而來的妖怪在日本究是如何演繹成為文化現象，且如此生成的妖怪文化又是如何衍生發展成角色經濟的。另外，本論文所謂的妖怪係指在自然科學觀點上不存在且限縮繫屬超自然之物象。論文首先論述日本人的妖怪觀傳承和演變，接著立基妖怪學研究成果以探討種種妖怪角色的演變發展並做比較論述，再以「寶可夢」、「日本鳥取縣境港巿」、「台灣南投溪頭妖怪村」等三個事例，來探討妖怪文化在地方創生或文創加值運用上所扮演的角色及活用方式。對日本人而言，妖怪除了是日常生活的一部分及信仰的存在外，在日本的繪畫中更充分體現了日本人妖怪愛的情結。而日本妖怪角色經濟之所以能在世界各地迸發推演成潮流，也正緣於這股自古以來即有的妖怪愛文化底蘊。同時，這也是理解日本文化的關鍵之一。

關鍵字

妖怪文化；妖怪與神；妖怪角色經濟；寶可夢；鳥取縣境港巿

並列摘要

The purpose of this thesis is to explore how the monsters generated from the underbelly or horror of human mind are developed into cultural codes in Japan, and how to be derived into a role economy. In addition, the so-called monster in this paper refers to the fact that it does not exist in the natural sciences and the restriction is a supernatural object. Firstly, the author discusses the inheritance and transformation of the Japanese monsters, and then studies the development of various monster characters based on the research results of the monsters to explore and makes a comparative discussion. Furthermore, the author tries to find out the role and the use of monster culture in local culture value creation from three examples, " Pokemon ", "Japan Tottori Prefecture Sakaiminato City" and " Nantou Xitou Monster Village in Taiwan”. For the Japanese, in addition to the daily life faith, the monster fully reflects the love obsession in Japanese painting, and the reason of the role economy of monsters in Japan can be promoted into a trend around the world is originated from the complex that inherents from ancient, and it is also the vital clue to understanding Japanese culture.