電腦設備供應商之個案分析---以A公司為例

An Study on Computer Supplier’s Company---The Case of A Company

葉鏡凱(CHING-KAI YEH)

指導教授 ： 張勝雄

淡江大學/商管學院/國際企業學系國際行銷碩士在職專班/碩士(2023年)

https://doi.org/10.6846/TKU.2023.00088

摘要

隨著科技的進步和時代的推演，現在公司的運營已經無法脫離沒有電腦和網際網路的生活了。在這樣的情況下，很多的大型企業和中小型企業紛紛要採用電腦來進行設備的提升以便和競爭對手進行競爭,同時也要提升自家企業的生產力和競爭力。有鑑於此，有愈來愈多的電腦設備供應商紛紛開始進行電腦設備的採購。在這樣的前提之下，有愈來愈多的電腦設備供應商就開始提供服務以降低企業的採購電腦設備，還有維護更新設備的成本。

針對本研究主要是針對一家位於台北市的電腦設備供應商進行質性研究的個案分析。本研究選擇此一家電腦設備供應商主要就是因為個案公司是歷史悠久的設備供應商，而且個案公司在業界競爭力很好，口碑也不錯，因此本研究選擇此公司進行個案研究。本論文在下半部把個案分析的結果整理成結論，在本論文的下半部呈現。最後，本研究提供管理上的建議給管理者參考。同時，本論文也提供研究限制還有未來研究方向給後續的研究者參考。

關鍵字

個案分析 ； 質性研究 ； 供應商

並列摘要

With the development of technology and time evolves, nowadays companies cannot operate without computers and internet. Under such circumstances, more and more huge sized companies and small and medium sized companies adopt computers to upgrade their equipment in order to compete with other competitors. At the same time, companies also aim to improve their productivity and competitiveness. Therefore, more and more computer suppliers are beginning to offer computers and equipment to companies to cost-down on purchase of computers and upgrades.

In this thesis, the researcher aims to do a qualitative case study on a computer supplier company located in Taipei city. The researcher chose this computer supplier company as the target of this thesis due to its competitiveness and good reputation. More importantly, it is a company with long history. Therefore, this study targets this company as the target of case study. In the second half of this thesis, the researcher presents the conclusion of the case study. Last, this study offers managerial suggestions for practitioners. At the same time, this study also offers research limitations and directions for future research for researchers.

並列關鍵字

Case Study ； Qualitative Reserch ； Suppliers

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