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  • 學位論文

台灣光電產業聯盟夥伴關係資本之研究-交易成本觀點

The Relationship Capital of Alliance Partnership in Taiwan's Opto-Electronic Industry-A Transaction Cost Perspective

指導教授 : 張俊惠
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參考文獻


蔡青姿(2004),「醫學雷射美容消費意向模式建購之時正研究—結構方程式之應用」,國立中正大學企業管理研究所碩士論文。
Aaker, D. A. (1992), Developing Business Strategies, New York: John Wiley and Sons.
Alchian, A. and H. Demsetz (1972), “Production, Information Costs, and Economic Organization,” American Economic Review, 62 (December), 777-795.
Anderson, E. and B. Weitz (1989), “Determinants of Continuity in Conventional Industrial Channel Dyads,” Marketing Science, 8 (4), 310-323.
Anderson, E. and B. Weitz (1992), “The Use of Pledges to Building and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29 (February), 18-34.

被引用紀錄


陳信儒(2010)。連鎖傳統冰品業加盟總部關係資本策略與加盟主續約意願關係之研究〔碩士論文,國立高雄餐旅大學〕。華藝線上圖書館。https://doi.org/10.6825/NKUHT.2010.00001

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