From a marketing perspective, the present thesis aims to discuss the potential relationship between patient’s intention to visit hospitals with CSR (Corporate Social Responsibility). In the literature, most existing studies on CSR topic focus on the business sector. In particular, this thesis contributes to the literature by focusing on no-profit organizations such as hospitals. Based on the literature review, this thesis adopts corporate social responsibility perspective and corporate identity theory as the foundation of theoretical roots. In addition, another purpose of the study was to establish a medical institution under the framework of National Health Insurance. In today’s environment, non-profit organizations such as hospitals are governed by government policies and regulations. Based on the empirical results, this thesis provide practical implications for managers of hospitals and theoretical implications for scholars in the field. Finally, this thesis discusses limitations at the end of the thesis.