- 學位論文
機能性布料（服飾）的市場應用之分析
Analysis of functional fabrics (clothing) in the market applications
摘要
近年來，學者對於紡織機能性行銷的討論眾多，本研究討機能性布料，以生產者的觀點出發，進行深度訪談的方式對台灣不同型態公司，進行實證探討，了解目前市場上對於機能性紡織品的需求與改進的方式，進而解決生產者在實務面上的困境與增進未來競爭的潛力。 本研究藉由探討特定的布料在台灣紡織業的發展過程中由傳統布料轉變為高附加價值的機能性布料，在面對鄰國強烈競爭下，台灣紡織業應發展出何種機能性為我們的主要產品，以及面對台灣潮濕的氣候下，如何穿出可防水透濕的服裝，及生產過程中所面臨的環境保護問題，歸納出紡織業在面對市場的需求策略。 1.研發新原料，避免對化學纖維的過度依賴以及研發和競爭對手市場區隔產品。 2. 發展機能性布料（服飾）的新技術。 3. 避免使用對環境汙染的藥劑以及發展新的染色方法，避免對環境的污染。 4. 建議應該藉由政府的力量發展規模經濟，成立紡織科學園區，吸引買家。
並列摘要
From these years, there are so many discussion by scholars for functional textile sales promote, These research was probe function fabric and start from the point of view by producer, to depth interviews with the different type company of Taiwan. To probe and confirm the present function fabric market inquiry and improve method, moreover to solve the practice difficult and improve the potential competition in the future for producer. From traditional fabric change to high value functional fabric With these research of specific fabric in Taiwan textile field development process, to face on the neighboring countries intense competition, what kind of the major function fabric should be development in Taiwan fabric field, for damp climate in Taiwan, How to wearing the cloth with waterproof breathable, also face the environmental protection problem during production process, to summarized Taiwan textile field inquire tactics to market. 1. Research new material and development how to avoid over reliance of synthetic fiber and product segments with competitors. 2. Development new technique of functional fabric(garment). 3.Avoid using the chemical lead to environment pollution and develop new method of dying without pollution the Environment. 4. Suggestion develop economies of scale by government power, to establish textile science park to attract buyer.