- 學位論文
電子支付機構對台灣線上遊戲產業發展之影響- 以G公司為例
Discussion of the Impact of Electronic Payment Institutions on the Development of Taiwanese Online Game Industry - Taking G Company as an Example
摘要
本文討論線上遊戲公司在「電子支付機構管理條例」施行後，如何利用新的支付工具提升其產業之競爭力。電子支付機構指經主管機關許可，以網路或電子支付平臺為中介，接受使用者註冊及開立記錄資金移轉與儲值情形之帳戶，並利用電子設備以連線方式傳遞收付訊息，於付款方及收款方間經營相關業務之公司。但僅經營代理收付實質交易款項之業務，且所保管代理收付款項總餘額未逾一定金額者，不包括之。期望買賣雙方都會如期履行義務與獲得權利時，商品交易或服務提供之糾紛可以減少，及增加買賣之信任度與交易量。 3家遊戲公司已轉投資經營電子支付機構。遊戲公司希望成立轉投資公司將改變遊戲點數卡之銷售通路，且大幅地提升遊戲公司之消費人數及獲利能力。因此，本文首先探討台灣線上遊戲產業發展概況與台灣電子支付機構發展概況，藉以瞭解台灣線上遊戲產業是否得利用電子支付機構之支付功能，提升其產業之競爭力。同時，利用個案研討方式，進行個案訪談問卷之設計及實地之訪談，能夠理論與實務能相互結合，以增加本研究之實用性效能。
並列摘要
This article discusses how online game companies can use the new payment instruments to enhance the competitiveness of their industries after the implementation of “the Act Governing Electronic Payment Institutions”. The term “electronic payment institution” shall mean a company approved by the competent authority to accept, through a network or electronic payment platform, the registration and opening of an account by users that keeps track of their funds transfer and funds deposit records, and use electronic equipment to convey the receipt/payment information via connection to engage in the relative businesses in the capacity of an intermediary between payers and recipients, excluding companies that engage only in collecting and making payments for real transactions as an agent, and where the total balance of funds collected/paid and kept by them as an agent does not exceed a certain amount. It is expected that both buyers and sellers will fulfill their obligations and obtain rights as soon as they are fulfilled, and the disputes arising from the transaction of goods or services can be reduced, and the trust and transaction volume of the transaction can be increased. After the implementation of “the Act Governing Electronic Payment Institutions”, many operators have applied for and have licensed, including banks (concurrently engaged) and franchisees. The game company hopes to set up a transfer company that will change the sales channel of game point card, and substantially increase the game company's consumer numbers and profitability. Therefore, this article firstly explores the development of online game industries in Taiwan and the overview of Taiwan electronic payment institutions development, in order to understand whether or not the online game industries in Taiwan use the payment function of electronic payment institutions to enhance the competitiveness of the industries. This article also uses case study and field interviews, which can combine theory and practice to increase the practicality of this study.