中華電信大台北地區行動電話顧客滿意度研究

A Study of Customer Satisfaction of Mobile Telephone Service of Chung-Hwa Telecom Company Ltd in Taipei Area

吳振興(Chen-Hsin Wu)

指導教授 ： 林光賢

淡江大學/商學院/國際貿易學系國際企業學碩士班/碩士(2005年)

https://doi.org/10.6846/TKU.2005.00935

摘要

本篇摘要未授權

關鍵字

第三代通訊 ； 逆向選擇 ； 顧客滿意度 ； 通訊品質 ； 便利抽樣

並列摘要

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並列關鍵字

3G(3rd Generation) ； adverse selection ； customer satisfaction index ； quality of communication ； convenience sampling

參考文獻

Cardozo, R.N.(1995), “An Experimental Study of Consumer Effort, Expectation and Satisfaction”, Journal of Marketing Research(2), pp.224-249

Chikara, T., and Takahashi, T. (1997), “ Research of measuring the customer satisfaction for information systems”, Computers Industrial Engineering, Vol.33, pp.639-642.

Edgett, S., and Snow, K. (1996), “Benchmarking measures of customer satisfaction, quality, and performance for new financial services products”, Journal of Services Marketing, 6,pp.6-16.

Hampel, D. J.(1977),“The Conceptualization of Customer Satisfaction and Dissatisfaction ”, Cambridge, Mass: Marketing Science Institute.

Kotler, P.(1991),“Market Management Analysis, Planning and Control”, New Jersey：Prentice-Hall, Englewood Cliff.