台灣電信產業企業社會責任模式之探討

本研究目的在於比較分析三家電信業者企業社會責任管理模式及歸納出電信業對企業社會責任之共同模式。研究方法採取比較個案法進行研究探討，而在個案選擇則是挑選出中華電信、台灣大哥大與遠傳電信三家電信業者進行資料收集與分析。資料收集部分採取內容分析法與次級資料分析，以2014年至2016年三家個案之企業社會責任書及2007年之2016年三家個案之年度報告書進行內容分析比較，而在次級資料方面如TEJ、公開資訊觀測站等皆為收集範圍。本研究分析以治理組織、企業社會責任策略、與利害關係人互動及重大性議題進行描述，所獲得之研究結果為三家個案公司之共同CSR模式中有健全的治理組織、積極式的CSR策略、全面性的與利害關係人互動、重大性議題關注也屬較為全面性及CSR績效各方面都屬較強、較積極。

關鍵字

企業社會責任模式；中華電信；台灣大哥大；遠傳電信

並列摘要

The purpose of study is to compare and analyze the three Corporate Social Responsibility management models of Telecom companies, then summarize the common models of Corporate Social Responsibility of Telecom industry. The research method adopts a comparative case method to conduct research and discussion. In the case selection, three Telecom companies, namely Chunghwa Telecom, Taiwan Mobile and Far East Tone Telecom, were selected for data collection and analysis. The data collection section adopts Content analysis and Secondary Qualitative Study to compare and analyze the content of the three Corporate Social Responsibility Reports from 2014 to 2016 and the 2007 Annual Reports of three cases. In terms of secondary data, TEJ, Market Observation Post System are all the collection scopes. This study, taking from the four aspects (governance organization, Corporate Social Responsibility strategies, stakeholder interaction, and Materiality issues) , analyzes that the Corporate Social Responsibility common models of the three Telecom companies. The results obtained are that there are regular corporate governance organizations, active CSR strategies, and comprehensiveness in the common CSR model of the three case companies. aggressive stakeholder interactions and Materiality issues are also more comprehensive and CSR performance is stronger and more positive.