一至七歲孩童家長對成長奶粉營養知識、態度與消費行為研究

Study on nutrition knowledge, attitudes, and practices of caregivers of one - to seven - year - old children on powdered milk for growing children

許郁雯(Yu-Wen Hsu)

指導教授 ： 林以勤

中山醫學大學/健康管理學院/營養學系碩士班/碩士(2013年)

https://doi.org/10.6834/CSMU.2013.00173

摘要

國內研究發現，孩童家長認知傾向認為營養奶粉、維他命丸等補充品能確保孩童得到完整的均衡營養，而可能有超過半數以上的孩童經常使用成長奶粉。本研究1-7歲孩童家長為研究對象進行問卷調查，以探討孩童家長對成長奶粉營養知識、態度與消費行為之相關性。
本研究為橫斷式調查，以台南市某三家診所候診區之1-7歲孩童的家長為研究對象，以結構式問卷於2013年3-4月對孩童家長進行同意書及問卷資料的收集；實際回收問卷共214份。本研究以其中填寫完整的問卷資料200份進行統計分析。
分析時將孩童家長依其基本資料、營養知識、營養態度、消費行為進行各項比較。本研究發現在營養知識部份，教育程度為大學者顯著高於高中及以下者；飲食禁忌為其他(所有肉類、五辛、羊肉、辣、海鮮)顯著高於無飲食禁忌者。營養態度以家庭月收入70000元及以上者顯著高於50000元以下(不含50000)者；母親或(和)父親顯著高於其他(祖父/祖母、外祖父/外祖母、姨媽/姨丈)；在進食及選食、保健飲食方面則以女性顯著高於男性。此外，消費行為結果顯示，「希望成長奶粉可提供的幫助」與教育程度及宗教信仰有顯著相關；宗教信仰和「吸引購買之營養成分」、「成長奶粉選購因素」有邊際顯著之相關；而飲食禁忌也與「益生菌之菌種菌數對購買意願影響」有顯著相關；家長與孩童關係則和「希望成長奶粉可提供的幫助」有顯著相關。再者，家長的子女數和「是否買過成長奶粉」、「益生菌之菌種菌數對購買意願影響」有顯著相關，且與「吸引購買之營養成分」有邊際相關。
本研究顯示孩童家長對成長奶粉之營養知識、態度與其消費行為三者之間並無顯著相關性；推測似乎和孩童家長在營養知識與態度間的答題表現不具一致性有關，且尚有其他成長奶粉消費行為之影響因素，未在探討範圍。

關鍵字

孩童家長 ； 成長奶粉 ； 營養知識 ； 營養態度 ； 消費行為

並列摘要

Previous domestic studies have reported that parents tend to considered using nutrient-fortified powdered milk and/or multivitamin supplements to ensure complete and balanced nutrition of their children, and there may be up to half of the children regularly consuming powdered milk for growing children. The current cross-sectional study was conducted to investigate the relationships between nutrition knowledge, attitudes, and practices toward powdered milk for growing children in caregivers of children aged 1-7 years of age. The data collection was conducted from March to April in 2013 at three local clinics in Tainan. Caregivers of 1-7 year-old children in the waiting zone were verbally invited to participate the study. A structured questionnaire was then provided for the participant for on-site self-administration, and written informed consent forms were obtained from all participants. Overall, there were 214 participants filled in the questionnaire. In the current analysis, the data of 200 subjects who completed all items in the questionnaire were included in the results showed that the subjects with college-level of education were significantly higher in the score on nutrition knowledge than those of vocational college level, and the subjects with taboo of eating all meats, Wu-Xin, lamb, hot spices and/or seafoods also had higher score on nutrition knowledge than those with no food taboo. Subjects with monthly household income at least 70000 NTD had higher score on nutrition attitude than those with less than 50000 NTD. Specifically, the subjects who were the parent of children were higher in the score on items of eating and selection of food, and eating for health-promotion as well than those of other kinships. The results of analysis on practices showed that level of education, religion, types of taboo, relation of the subject to child as well as the number of children in the family were correlated to certain purchasing practices toward powdered milk for growing children, respectively.
The results of the current study also showed that no significant correlations among the scores on nutrition knowledge, attitudes, and the practices toward powdered milk for growing children in the participants were observed. The lack of significant correlations among the knowledge, attitudes, and practice in the current analysis could be attributed in part to the inconsistency between nutrition knowledge and attitudes among the subjects. There may be other important factors affecting consumer behaviors toward powdered milk for growing children which were not explored in our study.

並列關鍵字

parents ； powdered milk ； nutrition knowledge ； nutrition attitude ； practices

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