QINA輪胎服務公司

Master’s business plan for qina wheels and tyres services company

藍齊納(Ndlangamandla Gcina)

指導教授 ： 郭維裕

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2018年)

https://doi.org/10.6814/THE.NCCU.IMBA.030.2018.F08

摘要

本論文以英文書寫，作者無提供中文摘要。

關鍵字

車輪和輪胎 ； 輪 ； 對齊和平衡 ； 安全駕駛

並列摘要

The future prospects for growth in the global tire market is robust, according to the latest in-depth analysis from Smithers Rapra. Exclusive provisional data from its forthcoming report, “The Future of Global Tires to 2022,” shows that the market will experience a steady annual growth rate of 3.4% over the next five years, pushing a total of 2.24 billion units by 2017 to a total of 2.65 billion units in 2022. In Swaziland, the industry is still at its growing stage since few companies who have been dominated by a monopolistic company seem to have paddled behind in terms of competitiveness. Whilst consumers are buying into the idea of “safe driving”, concept, there seems to be great opportunity for companies to exploit more and more places in an endeavor to gain market share and creating a competitive market that will help fight road accidents through eradication of unroadworthy vehicles in the Kingdom of Eswatini.
Whilst the demand and supply for tyres, wheel alignment and balancing services is fueled by the growing number of vehicles worlwide, this document provides information on the tyre industry, globally and in the Kingdom of Eswatini and through a feasibility study, it also analyses the future prospects of a company venturing into the industry. The study introduces Qina Wheels and Tyres Services Company’s business model which emanates from its business strategy and marketing strategy. Both strategies are developed in order eliminate possible threats and alleviate weaknesses by focusing more on the company’s strengths and opportunities. Key market penetration strategies and key success factors of the company are presented through the marketing strategy and business model of Qina Wheels and Tyres Company respectively.

並列關鍵字

Wheels and tyres ； Wheel ； Alignment and balancing ； Safe driving

參考文獻

• Bandag Tyres. (2017). Celebrating 30 Years of Re-Retreading.

• Central Statistics Office, M. o. (2018). 2018 Labour Force Survey. Mbabane: Central Statistics Office, Ministry of Labor & Social Security

• Freedonia. (2018). Tyre Industry Study. Retrieved from https://www.freedoniagroup.com/industry-study/world-tire

• Market Research Reports, Inc. (2018, June 7). The Market Research Reports. Retrieved from www.marketresearchreports.com: https://www.marketresearchreports.com

• Ministry of Labour and Social Security. (2017). The Swaziland Integrated Labour Survey. Mbabane: Ministry of Labour and Social Security.