寄賣共生平台與創新營運模式之研究 以某服裝公司為例

Research on Consignment Symbiosis Platform and a New Business Model Using a Clothing Company as an Example

蔡焱昇(Tsai Yen-Sheng)

指導教授 ： 洪為璽 ； 季延平

國立政治大學/商學院/資訊管理學系/博士(2021年)

https://doi.org/10.6814/NCCU202101314

摘要

本研究採用行動研究探討服裝公司創建寄賣共生平台的個案，建立這創新平台涉及的改變包含：生產流程、供應鏈和倉儲、抗拒與衝突、平台的商業模式、平台成員和平台規則。由於傳統通路受到虛擬通路市場竄起衝擊，營業萎縮，因此本研究期望由生產者和供應鏈藉科技的新發展與應用，共同發展出最多供應鏈成員可以合作的寄賣共生平台，以取回市場經營優勢。本研究擬探討下列議題：1.智慧製造生產2.寄賣共生平台技術與應用3.科技導入抗拒與衝突 4.平台供應鏈新設計與架構5.寄賣共生平台經營與管理。
透過行動研究，本研究探討如何將服裝公司從傳統的供應鏈系統轉變成一個生態共生平台，最後所有的生產者、分銷商和批發商等成員，都可以集成到單一平台上共享信息。另外，本研究也探討平台經營管理之模式以及如何預防與解決執行建置和執行過程中的困難點，以增加平台推展成功的機會。建議過程包含：1.生產流程的改變，為了管理數字化且留下可溯源的生產記錄2.供應鏈和倉儲方式改善，資訊收集工具和留下的資料在供應鏈上可被接續使用3.預期或意外的抗拒與衝突的化解，包含內部與外部來源4.平台的商業模式設計，加入從成本、建置技術難易的考量5.找出最適合的平台成員和平台規則的建立。

關鍵字

共生平台 ； 供應鏈 ； 抗拒與衝突 ； Action Research ； QR Code

並列摘要

This study adopts action research method to explore a case of a clothing company creating a consignment symbiosis platform. The steps involved in establishing the innovation platform include: production process, supply chain and warehousing, resistance and conflict, platform business model, platform members and rules. Traditional channels have been impacted by the virtual market, and the business channels have been shrinking. This research aims to use the new technology to develop a consignment symbiosis, creating a platform where most supply chain members can cooperate with earch other. Through innovative and operative methods, the new platform enables businesses to regain market operating advantages. This study discusses the following topics: 1. production of a smart manufacturing, 2. the technology and application of consignment symbiosis platform, 3. bring in technology to manage resistance and conflict issues, 4. new design and architecture of supply chain platform, and 5. operation and management of consignment symbiosis platform.
The action research method was utilized to discuss how the clothing company transformed itself from a traditional supply chain system into an ecological symbiosis platform. All producers, distributors, and wholesalers were integrated into a single platform to share information. The research further discusses the model of platform operation and management, and how to prevent and solve various problems in the implementation process to increase the platform's chances of success. The process includes: 1. changes in the production process to manage digitalization and leave traceable records, 2. improvement of the supply chain and warehousing methods with information collection tools and data used continuously in the supply chain, 3. anticipating resistance and conflict behaviors with resolution methods, internally and externally, 4. the design of the platform's business model, including the consideration of cost and the difficulty of developing the technology, and 5. discovering and establishing the suitable platform structure and members.

並列關鍵字

Symbiosis Platform ； Supply Chain ； Resistance and Conflict ； Action Research ； QR Code

參考文獻

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