研究係以參與觀察法,觀察2019年新播映之女性電視談話節目「姐姐愛時尚」之企劃、製播與宣傳之構成。 結果發現,該節目具如下之特色: 一、企劃——觀眾區隔明確,針對的是熟齡婦女;聚焦單一主題,節目內容主要為生活點滴;節目風格明確,透過主持人與來賓對話傳遞正能量;來賓選擇考量配合節目風格與主題;腳本設計契合觀眾需求。 二、製播——錄影前注意各項細節確認;棚內作業時,華視與外製單位充分配合;後製主要考量節目步調。 三、宣傳——記者會以「大牌」為吸睛;新聞稿生動且有爆點;預告片呈現精彩內容;新媒體維繫社群互動。 此外,由於此節目係由企業贊助。因此,節目內容須能扣連企業形象與美粧商品之衛教宣導,以發揮企業社會責任(CSR)功能。
Based on the participation observation method, this study observed the planning, production, broadcasting and promotion of the new female TV talk show “She Says” in 2019. The results show that the program has the following features: 1. Planning -- the audience is clearly separated and targeted, which is Middle-aged woman. Focusing on a single theme, the program is mainly about life. The style of the program is clear, and positive energy is conveyed through the dialogue between hosts and guests. The guests be considered to be invited match the program’s style and theme. Script design meets audience needs. 2. Production and broadcast -- pay attention to the confirmation of details before recording. When working in the studio, CTS fully cooperates with other manufacturing units. Post-production mainly considers the pace of the program. 3. Publicity -- the press conference focuses on “famous celebrity”. The press release was vivid and explosive. The trailer shows great content. New media maintain community interaction. In addition, the program is sponsored by corporations. Therefore, the program content must be linked with corporate's image and beauty product's promotion and good hygiene education so as to play the role of corporate social responsibility.