- 學位論文
日韓化妝品公司的成功經驗帶給台灣公司的啟示
How to make a successful cosmetics company in Taiwan Lesson from Japan and Korea companies
並列摘要
There are many cosmetics companies leading the market in the world from Asia. For Japanese companies based on high technology, they became steady-seller in the market. For Korean companies with fast-paced market trend changes, they succeeded to attract many people in the market. But they have common strength that they are good at marketing. There are many excellent Taiwanese cosmetic companies but it is hard to hear of their name. Because their marketing is not good enough to attract people to use their products. This thesis analyzes current cosmetics market leaders from Japan and Korea. And introduce proper marketing ways by researching for Taiwanese cosmetic companies.
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