策略行銷分析4C架構探討結合A+聯盟於SiC產業之進入策略

第三代半導體材料這個新名詞為何在近日廣為受到產業的討論以及政府的重視?對於我們的生活會有怎麼樣的影響?其所引爆的商機如何藉由系統與策略加以把握?這是論文研究想要探究的緣起。透過五力分析將SiC產業所面臨的環境做架構性的拆解，判斷產業內SiC wafer 製造公司的核心條件以及競爭下可能採取的作為。針對產業的發展趨勢順勢提出行銷4C的規劃，同時結合A+聯盟發揮共同力量，企圖以有架構的行銷策略開展讓銷售的活動更有系統性,同時謀得與美日設備大廠已佔有先行者優勢的競爭環境下展現突破力。市場進入策略或許可以經由神來一筆來搶得先機，好比先鋒夜襲衝鋒破陣;但也可經由軍情的收集進行整體性整密的分析之後一步一步地佈局與落實行動,好比全軍動員的包圍戰。前者端靠將軍個人武藝與運勢；後者可以群策群力加以複製與學習。本研究希望為讀者的進入策略透過策略行銷分析4C架構的模仿與學習貢獻脈絡與足跡。

關鍵字

第三代半導體；碳化矽；競爭策略；行銷4C

並列摘要

Semiconductor subtract generation III is a new noun and bring a wildly discussion by industry and highly focus by the government. How will the semiconductor subtract generation III impact our life? Are proper marketing strategies and structured sales plans could be proposed in order to hold the business opportunities? This the original intention I expect to figure out. By competitive strategy analysis, we could figure out the environment of the SiC industry and core competence of each SiC subtract makers. To go a step further, we could judge the operating strategies these wafer makers will take under the competition. By taking advantage of the opportunity, we propose the strategic marketing 4C plans and combing the A+ team in order to play powerful synergy. The foresight and systematic marketing strategy surely take the future sales activities like a duct to water. Meanwhile, it help to overcome the competition with the first mover advantage of the American and Japanese equipment tier one makers. Industry entry could get a head start by god comes , just like a general charge the enemy lines at night by personal martial arts and fortune. Industry entry could prepare by information collection and analyze in advance and take actions step by step , this way of entry could be copy and learn through team work .The research intend to offer connection and footprint for industry entry through strategic marketing analysis .