錢簡意深：城鄉兒童金錢態度的分析

本研究希望從城鄉兒童的言說中了解他們的金錢態度。本研究關注三個問題：1.城鄉兒童如何詮釋研究文本中展現的金錢態度？2.城鄉兒童言說中的金錢態度為何？3.城鄉兒童言說中的異同點為何？研究步驟有三：1.對城鄉兒童進行焦點團體訪談並對他們的言說進行分析；2.對城鄉兒童進行半結構式訪談並進行分析；3.分析比較城鄉兒童金錢態度異同點。本研究站在文化研究的立場，探討城鄉兒童的金錢態度及其背後的文化。本研究主要有以下三點發現： 1.「內隱的社會型金錢態度」與「外顯的童真型金錢態度」：城鄉兒童的金錢態度具有異同之處，本研究依據蒐集之言說資料，對城鄉兒童的言說進行分析後發現城鄉兒童言說文本和自身的金錢態度具有同質性亦具差異性。整體上，城市兒童表現出一種社會化的金錢態度，而鄉村兒童則童真的表露其多樣的金錢態度。 2.「協商解讀」媒體與「混雜性」言說—團體動力：在城鄉田野的焦點團體訪談中，皆可看到兒童會依據自身經驗理解媒體所傳遞的資訊，進行「協商解讀」。且因現階段兒童表達能力有限，其在團體討論中常會使用他人的詞彙進行重新拼湊，從而傳達自身想法，此即Bakhtin所述的「混雜性」語言。 3.對城鄉分野的挑戰：過往研究常將城鄉作為比較研究的分野，但本研究認為，這樣簡單的分類或許過於武斷，城鄉分野的內部仍存在許多差異，這些因素交雜在一起，易混淆研究結果。

關鍵字

兒童言說；城鄉兒童；金錢態度；卡通

並列摘要

Abstract This study aims to explore the money attitude of urban and rural children from their talks. This study focuses on three questions: 1. How do urban and rural children interpret the money attitude in the research text? 2. What is the money attitude of urban and rural children? 3. What are the similarities and differences between urban and rural children’s talks? This research takes three steps: 1. Conducting focus group interviews with urban and rural children and analyzing their talks; 2. Conducting semi-structured interviews with urban and rural children and analyzing their talks; 3. Comparing and analyzing the similarities and differences of money attitude between urban and rural children. The theoretical framework in this study follows the tradition of cultural studies, and thus this study explores the money attitude of urban and rural children and cultural context behind them. There are four main findings in this study as follows： 1. “Implicit social money attitude”and “explicit childlike money attitude”:based on the analysis on the talks collected, this study finds that the talk texts of children from urban and rural and their concepts of money possess consistency and otherness. On the whole, the attitude towards money of the urban children turns out to be socialized, while the rural children simply hold more diversified attitudes . 2. “Negotiated reading” media and “hybrid” language - group dynamics: from the focus group interviews with the urban and rural children, it can be seen that children can understand the information transmitted by the media based on their own experience to carry out “negotiated reading”. Due to the limited expression ability of children at this stage, so they often pick up others words in group discussions to make up for their own phrasing, so as to express themselves, which is what Bakhtin termed as “linguistic hybridity”. 3. Challenges to the division of urban and rural areas: urban and rural areas were often regarded as the dividing point in the previous comparative studies. However, this study contends that such a simple classification should be too arbitrary. There are still many comparable features across urban and rural area, which are inclined to obscure the geographical divison and conplicate the research results.