" ZAS ": 宏都拉斯的中小企業電子商務平台

“ZAS”: A Business Plan for an MSME E-commerce Platform in Honduras

張雪兒(Michelle Sagastume Escobar)

指導教授 ： 張大為

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2021年)

https://doi.org/10.6814/NCCU202100630

摘要

本論文以英文書寫，作者無提供中文摘要。

關鍵字

電子商務 ； 宏都拉斯 ； 市場 ； 中小微企業 ； 平台

並列摘要

“ZAS”, is an E-commerce Platform in Honduras that provides Micro, Small, and Medium Enterprises “MSMEs” a solution to transform their on-site business into an online one and provides a space for trade, where enterprises, institutions, suppliers, and the final customer can connect from nationwide, creating an ecosystem where MSMEs can thrive. For our final customer, ZAS is the Online Marketplace that offers a personalized and complete online buying service, from purchase to delivery at their door, not yet seen in Honduras. Even though this type of commerce is still young in the country, COVID-19 in 2020, accelerates the development of this industry and the telecommunications sector, providing more opportunities for investors to reach a potential market of 4.8 million current active social media users. In addition, ZAS will create network effects in the supply side (MSMEs) and demand side (Final customers) by implementing attractive business strategies to reach them.

並列關鍵字

E-commerce ； Honduras ； Marketplace ； MSME ； Platform

參考文獻

REFERENCES

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