奧林匹克大會與城市轉型： 2008年北京與2012年倫敦奧運之比較研究

Evaluating Olympic legacy and urban transformation: a comparative case study of the Olympic Games in Beijing 2008 and London 2012

徐坦諾(Daniel Schreiber)

指導教授 ： 冷則剛

國立政治大學/商學院/國際經營管理英語碩士學位學程(IMBA)/碩士(2022年)

https://doi.org/10.6814/NCCU202200481

摘要

本論文以英文書寫，作者無提供中文摘要。

關鍵字

奧運傳奇 ； 都市發展 ； 都市轉型 ； 永續

並列摘要

Sports mega-events are deeply rooted in modern societies, from FIFA World Cups to Olympic Games. These events are more than the sports competitions they deliver. They create a substantial impact on host cities, countries, and societies by changing people's urban landscape and behavior. Furthermore, the dimensions of such events are ever-growing, and a rethinking of hosting the Olympics has led to the establishment of legacy planning policies required by the IOC. Throughout a comparative case study of the Olympic Games in Beijing and London, 2008 and 2012, this thesis shows that implementing this new procedure changed the sustainable legacy outcome with a particular focus on urban development and sustainability. Moreover, Beijing 2008 and London 2012 are analyzed with a mixed-method approach, combining and comparing qualitative and quantitative results of content analysis and further analyzing the sustainable impact of the Olympic legacy in the form of a linear regression model. All models are based on the following dimensions analyzed: urban development, environmental enhancement, policy and governance, human development, intellectual property, and social development.
The combined results clearly show that both host cities, Beijing and London, created a long-lasting legacy for their cities and people. However, a clear difference is visible when legacy factors are further analyzed, then the legacy of London 2012 is more sustainable than the one of Beijing 2008. The underlying rationale for hosting Olympic Games in Beijing is fundamentally different from the one in London. China wanted to take a new role by hosting the Olympics and creating a new sports and infrastructure construction movement. In contrast, London intended to upgrade its old and not well-developed neighborhoods.

並列關鍵字

Olympic legacy ； Urban development ； Urban transformation ； Sustainability

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